Personalization

As they look to better connect with and serve their customers, today’s retail marketers find that personalization is a strategic imperative. According to Infosys, 59 percent of customers say that personalization influences their shopping decisions, and Forrester found that 77 percent of consumers have chosen, recommended or paid more for a brand that provides a…

Acquisition (n.) the act of gaining possession; the purchase of one business enterprise by another Acquisition is an odd choice of word for marketers to use in reference to new subscribers. Would you introduce someone you’ve started dating as a new acquisition, or someone you possess? (I hope not!) It’s more likely that you would…

When it comes to marketing technology, virtual reality (VR) and augmented reality (AR) are the talk of the town. The New York Times and IBM, for example, are teaming up to promote a new movie with their AR app, and this year sports fans could view Super Bowl LI highlights in VR. Big brands are…

Increasingly, consumers are taking charge, buying when they want, where they want and for what price. Not surprisingly, many retailers have difficulty engaging and personalizing communications and offers across multiple channels, including brick-and-mortar stores, e-commerce sites, mobile apps, call centers and social media. This issue is compounded by the fact that most retailers’ internal systems…

Offering consumers a truly personalized shopping experience it critical to winning in today's ultracompetitive online retail environment. Shoppers demand a lot from retailers — from knowing who they are, what they like and exactly how they want to shop. To learn how to increase engagement and conversions, stay ahead of evolving consumer expectations, differentiate your business…

In episode 88 of Total Retail Talks, Jennie Pastor, CEO of Kavador, an online marketplace for curated fine jewelry, tells us about how the company is personalizing the customer experience, and what impact that is having on sales. Pastor also offers her advice for other retailers looking to bring personalization to the online shopping experience.

Over the last several months, we’ve explored trends in the email industry that have emerged from abuse of the channel: deliverability has evolved as a result of an immense volume of spam, and privacy has become a huge focus due to the frequency and impact of fraud attacks. In the third and final part of…

In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.

Early 2017 has been eye-popping for big retail, with The Limited filing for Chapter 11 and iconic brands like Macy’s and Sears announcing major store closures. However, within these landmark events, we can find an equally important theme: sometimes the biggest failures in life give way to the most important successes. After all, “Failure is…

Retailers today are driven by data. It affects everything, from the way campaigns are personalized to inventory selection and website navigation, and more. It almost seems like the top retailers don’t breathe without checking the data first. But what if all of that data wasn't trusted? What if retailers didn’t have the processes in place…