Personalization

Sephora Boosts Relevancy of Beauty Board Recommendations With Personalized Search
July 8, 2015 at 3:41 pm

Sephora maximizes its mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into its Beauty Board. The beauty retailer’s latest app refresh launches new features such as an in-store scanner and a new search capability in its Beauty Board to…

Retailers Pushing Toward Personalization
July 6, 2015 at 1:57 pm

When shoppers browse your website, do first-time visitors favoring a product category get served the same recommendations as repeat buyers? Do “millennial technophiles” get the same experience as “adventurous empty nesters” or “fashion-forward moms”? Retailers are increasingly answering “no” to these questions — and driving deeper customer engagement and more leads as a result. By…

How to Personalize Your App Experience and Drive More Sales
May 28, 2015 at 3:24 pm

When e-readers disrupted the publishing industry, many consumers swore they would stay loyal to the old-fashioned paper book. Technology made inroads however, and the number of people who own e-readers is still growing. Retail has followed a similar course. Online shopping has revolutionized the industry, and mobile is a key reason why. Still, people crave…

When Science Collides With Retail: Giving the Public What They Want
May 27, 2015 at 6:52 pm

The fashion times are a-changin’. New products have an estimated failure rate of 50 percent, costing over $400 billion each year collecting dust on store shelves. With that kind of risk involved, a systematic assessment of consumer preferences should be par for the course. However, retailers are constantly struggling to determine what styles consumers are…

3 Personalization Lessons From Lilly Pulitzer
May 26, 2015 at 3:47 pm

Over the last few years, traditional resort wear line Lilly Pulitzer has evolved into a full-fledged lifestyle brand, complete with an almost “cult like” following. Hot off of a very successful collaboration with Target, Michelle Kelly, president of Lilly Pulitzer, shared how the company has used personalization successfully across its multigenerational customer base. “Personalization is…

J.C. Penney, Kohl's Go for Personalization
May 19, 2015 at 4:05 pm

After reporting less-than-stellar earnings last week, retailers including J.C. Penney and Kohl's are looking to save money by crafting more personalized marketing strategies, swapping out traditional media buys for digital campaigns they hope will prove more efficient. The approach mimics that of Macy's, which has focused on personalization and local efforts since initiating My Macy's…