Personalization

How Personalization is Driving Increased Loyalty for Walgreens
January 18, 2017 at 12:00 pm

Attaining customer loyalty is an incredibly difficult, but important, task in today's hypercompetitive retail environment. It's well-documented that retaining an existing customer is much more cost effective than spending to acquire a new customer. Therefore, retailers have implemented loyalty programs to incentivize customers to come back and purchase from them again and again. Walgreens’ Balance…

An Inside Look at CDW's Omnichannel Marketing Strategy
December 8, 2016 at 9:28 am

In episode 65 of Total Retail Talks, Jim Garlow, director of marketing operations at CDW, a leading B-to-B retailer of computers, hardware, software and IT solutions, talks about how the company is managing the customer experience through all the different ways it interacts with and markets to its customers. Garlow discusses CDW's strategy for segmenting…

4 Email Tips to Connect With Customers This Holiday Season
December 8, 2016 at 9:26 am

Parties, cheer and goodwill abound this month, but for online retailers, visions of sugarplums can quickly vanish in the face of navigating through the high-stress holiday sales season. With email marketing driving 25 percent of all online orders on Black Friday in 2015, brands can’t afford to skimp on implementing email marketing best practices. However,…

A Real-Time Vision: The Next Era of Personalization 
November 17, 2016 at 8:00 am

In a world without personalization, all shoppers get the same digital experience regardless of who they are. Your most loyal customers are asked to sign up for your loyalty program even though they’ve already joined it. Customers who always buy premium products are shown recommendations for low-cost products because those items are popular with other…

Retail CMOs Feel the Heat, Look to Data 
November 15, 2016 at 8:00 am

The insights, control, decision making and results made possible by data analysis are truly impressive. Think of where a business would be if employees just performed duties without recording sales, payments or production activities, and couldn't monitor the analysis of these variables in income statements and reports. Good data, if accurate, is gold. Unfortunately, many marketing…

5 Ways to Optimize Holiday Email Campaigns 
November 11, 2016 at 8:00 am

With the holidays quickly approaching, retailers need to make sure they are optimizing their email campaigns. Emails continue to prove successful in getting clients to take action and drive revenue, but they need to be more personalized and relevant than ever before to make an impact. In order to help boost your email program performance, here are five strategies to consider incorporating into your holiday marketing campaigns.

Personalization Key to BuySeasons’ Halloween Success
October 18, 2016 at 12:55 pm

The busy holiday season is almost over for BuySeasons, Inc., the parent company to two costume brands, BuyCostumes.com and CostumeExpress.com. That's because its holiday season is the months of September and October, when the online retailer with a product catalog of more than 1 million customizable costume and accessory combinations does 75 percent of its…

3 Retail Predictions for 2017
October 10, 2016 at 5:11 pm

I don’t know about you, but 2016 was a whirlwind of a year for our two brands, Total Retail and the Women in Retail Leadership Circle. This year, we launched several new products, produced more events than we ever have before and planned for many new research initiatives that will be coming up in the year…