Personalization

Site Personalization Providing Sweet Results for Godiva
March 2, 2017 at 11:30 am

Godiva, the premier maker and retailer of fine Belgian chocolates, has leveraged a recent site redesign and the implementation of a unified engagement platform to change the fortunes of its e-commerce business … and it was none too soon. As little as two years ago, the company was seriously considering shutting down its e-commerce site.…

Retail Personalization Trends for 2017
February 17, 2017 at 11:22 am

Last year, personalized selling experiences were all the buzz and retailers tested new methods to make shopping more seamless for their customers. In 2017, we’ll see smart retailers focus on bridging the gap between the personalized in-store experience and shopping online. By borrowing the best of both worlds — online and brick-and-mortar — retailers can…

Customer Experience Shines for Jewelry Television
February 13, 2017 at 9:54 am

In episode 77 of Total Retail Talks, Chris Meystrik, chief technology officer at Jewelry Television, a TV network and online retailer of fine jewelry, answers questions from Total Retail's Executive Editor Joe Keenan on how the company is leveraging data to improve the customer experience.

How Retailers Can Deliver the Best Shopping Experience
February 13, 2017 at 9:11 am

Today’s consumers have an increasing amount of choices. Emerging brands and fashion styles, plus competitive pricing and year-round discounts, equates to tough competition among retailers. As a result, consumers have demanding expectations that retailers must respond to by easing the shopping process with a more individualized experience. Consumers also have less patience to shop with…

6 Tips for Unleashing the Power of Email Deliverability
February 13, 2017 at 9:02 am

In today’s digital landscape, it’s almost impossible to name a major retailer without an online presence. With U.S. e-commerce sales growing 15.7 percent year-over-year in last year's third quarter, this comes as no surprise. According to a recent survey from Retail TouchPoints, email is the main mode of customer communication for retailers, thus a necessary…

Let’s Get Personal: Omnichannel Personalization in a Hyperconnected World
February 8, 2017 at 2:24 pm

Godiva, the premier maker and retailer of fine Belgian chocolates, has leveraged a recent site redesign and the implementation of a unified engagement platform to change the fortunes of its e-commerce business … and it was none too soon. As little as two years ago, the company was seriously considering shutting down its e-commerce site. […]

Let’s Get Growing: Expand Your Reach and Deepen Customer Engagement
February 8, 2017 at 2:15 pm

Godiva, the premier maker and retailer of fine Belgian chocolates, has leveraged a recent site redesign and the implementation of a unified engagement platform to change the fortunes of its e-commerce business … and it was none too soon. As little as two years ago, the company was seriously considering shutting down its e-commerce site. […]

Top Women in Retail 2017
January 26, 2017 at 1:34 pm

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. Use this list as a resource to learn more about these retail leaders, from what characterizes their leadership style to who they turn to for advice to what they would be doing with their lives if they had not gotten involved in the retail business. It’s an introspective look at some of the brightest minds in our industry.

Top Women in Retail 2017: Rebecca Minkoff, Co-Founder and Creative Director, Rebecca Minkoff
January 23, 2017 at 2:43 pm

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Rebecca Minkoff, co-founder and creative director, Rebecca Minkoff.