Personalization

What if I told you that I already know the major trends that are going to dominate the 2018 holiday shopping season? No, I don’t have a crystal ball, but through the clicks and taps of half a billion global shoppers, the trends come quickly into focus. Furthermore, analyzing billions of shopping visits over the past…

In an interview with Total Retail Executive Editor Joe Keenan this week at Shoptalk in Las Vegas, Lisa Collier, president and CEO of NYDJ, a denim brand for women, discussed how moving to a single data platform has helped the retailer to better deliver personalized customer journeys, resulting in increased engagement and sales.

In an era where consumers are forsaking the lines in stores for stores online, mobile apps have emerged as an important tool for retailers to engage with shoppers on a one-to-one-level. In fact, a recent SundaySky survey confirms the mobile preferences and behaviors of the modern shopper, with all 226 participants listing at least one…

As has been written about ad nauseam in this e-newsletter and countless others retail trade publications, personalization is the Holy Grail for retailers. After all, done right, personalization elevates consumers’ lives and promotes engagement by providing products and/or content that tune into and even anticipate the needs of customers. The benefits of personalization to the customer…

In episode 134 of Total Retail Talks, recorded earlier this year at the National Retail Federation's Big Show in New York City, Steve Wilder, CFO and CIO of City Furniture, a South Florida-based furniture, mattress and home accessories retailer, discusses how the launch of three mobile apps has helped the company's store associates personalize and…

Join our webcast to learn about revolutionary new approaches to “knowing your customer”.

In 2017, many struggling retailers closed their doors. In fact, more than 6,800 stores closed from the impact of online retailing or, in some cases, lack of interest in their businesses. Consumers are no longer willing to go into a store and meander through the aisles to make a purchase, unless it’s for a bargain (think…

Remember applying for your first job after college graduation? You probably sent applications far and wide to companies with the goal of securing a role that matched your skills and interests. Many retailers are taking a similar approach in their daily quest to drive sales — trying to get as many leads as possible in…

In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.

According to Boston Consulting Group, personalization is a game changer that will shift $800 billion of revenue to the 15 percent of companies that get it right over the next five years. With that in mind, it’s clear that mastering personalization should be on every brand’s list of 2018 resolutions. Implementing a successful personalization strategy…