Personalization

3 Trends Impacting Email: Hyperpersonalization, Part 3
April 11, 2017 at 9:44 am

Over the last several months, we’ve explored trends in the email industry that have emerged from abuse of the channel: deliverability has evolved as a result of an immense volume of spam, and privacy has become a huge focus due to the frequency and impact of fraud attacks. In the third and final part of…

Learning From Failure: The Upside of Downturn in Big Retail
April 5, 2017 at 11:14 am

Early 2017 has been eye-popping for big retail, with The Limited filing for Chapter 11 and iconic brands like Macy’s and Sears announcing major store closures. However, within these landmark events, we can find an equally important theme: sometimes the biggest failures in life give way to the most important successes. After all, “Failure is…

Do Retailers Trust the Data That Drives Them?
March 29, 2017 at 12:23 pm

Retailers today are driven by data. It affects everything, from the way campaigns are personalized to inventory selection and website navigation, and more. It almost seems like the top retailers don’t breathe without checking the data first. But what if all of that data wasn't trusted? What if retailers didn’t have the processes in place…

How to Overcome Data Gaps That Compromise the Customer Experience
March 29, 2017 at 11:03 am

According to recent research from the Chief Marketing Officer (CMO) Council and SAP Hybris, more than a third of marketers believe their technology investments are falling short in connecting content, commerce and conversation with back-end operational realities. While technology and data have met expectations in measurement and customer interaction, marketers feel their technology strategies aren't…

Spotlight: Kinetic Emails
March 20, 2017 at 8:22 pm

Over the last several months, we’ve explored trends in the email industry that have emerged from abuse of the channel: deliverability has evolved as a result of an immense volume of spam, and privacy has become a huge focus due to the frequency and impact of fraud attacks. In the third and final part of […]

How Rue La La is Improving Customer Experiences With Data
March 20, 2017 at 11:56 am

In episode 84 of Total Retail Talks, I interview Erick Roesch, director of business intelligence at Rue La La. Roesch discusses how the members-only online fashion site is using a data warehousing solution as part of its efforts to personalize the shopping experiences of its customers.

Sharp's Peter Weedfald on the Future of Brick-and-Mortar Retail
March 13, 2017 at 10:37 am

In episode 83 of Total Retail Talks, Peter Weedfald, senior vice president of sales and marketing at Sharp Home Appliances, discusses how traditional brick-and-mortar retailers — and their product suppliers — can compete in today's digital retail environment. Weedfald also offers his thoughts on the technology trends that will have the biggest impact on the…

Retail Trends to Emerge From eTail West
March 7, 2017 at 10:22 am

On a surprisingly rainy day last week in the Palm Springs desert, over 1,500 retailers gathered at the annual eTail West conference to discuss the latest trends in digital retail. Over the next three days, the sun came back out and conference attendees learned how retailers are addressing challenges to align technology and their organizations…