Online Marketing
October 6, 2020 at 5:28 pm
2020 has seen massive shifts in the way that brands must communicate with consumers, not only to break through the noise, but resonate with them. Amid the COVID-19 pandemic, and with states in various stages of reopening, it has become more important than ever to ensure that advertising is personalized to meet the moment the…
October 6, 2020 at 3:26 pm
Our purpose for this blog is to share our direct marketing experience, particularly around direct mail, catalogs, paid search, and website optimization. Since Stephen Lett founded Lett Direct in 1995, retailers and e-tailers across the country have valued its transparency and educational approach to improve their profitability by planning, executing and analyzing their marketing programs.…
August 12, 2020 at 6:29 pm
As shelter-in-place rules continue to change across the country, it’s an important time for brands to stay connected with consumers. Social media is a tool that makes this possible, and a spike in impression inventory across paid media campaigns underscores its success in doing so. In fact, according to internal reporting data from my company,…
June 15, 2020 at 7:31 pm
Way back in 1995, Amazon.com made its first-ever customer sale. Within two short months, Amazon was generating $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, with over 54 percent of all product searches occurring on Amazon. In other words, Amazon…
June 1, 2020 at 2:49 pm
What if you didn’t have to guess the winning lottery numbers? What if you didn’t have to guess which horse wins the race? What if you didn’t have to guess if your advertisement would be successful? It’s 2020, and there’s no need to guess anymore. Well, at least in advertising. We measured more than 150…
May 3, 2020 at 7:36 pm
Welcome to this week's Retail Resources blog post, a curated list of the best content and resources I've seen over the past week that I hope will help you navigate through the coronavirus pandemic. This week I offer information about leadership, interesting data, employment information, and fun stuff that will hopefully help improve your spirits!…
May 10, 2019 at 2:14 pm
Sears unveiled a new logo earlier this month on its social media channels, and it's generating mixed reviews from consumers. In addition to the logo, Sears debuted a new slogan as well: "making moments matter." The new slogan was featured in a video the company published on Facebook in late April. Sears said the new logo was…
April 2, 2019 at 1:49 pm
Many retail brands assume that social media is the future of online marketing, and that marketing via email is a dead end. However, this assumption couldn't be further from the truth! Even in the age of social media, email marketing campaigns are still generating results. In fact, here are some stats to prove it: 73…
March 18, 2019 at 12:35 pm
Amazon.com recently tested a feature in its mobile app that showed products on other sellers’ product pages for lower-priced items, often from Amazon's own private labels, according to a report by The Wall Street Journal. For example, if someone was searching for AAA batteries on Amazon and got a sponsored link for Energizer, they would click on the…
March 11, 2019 at 1:09 pm
In episode 186 of Total Retail Talks, Total Retail Executive Editor Joe Keenan interviews Carolyn Littlefield, senior director of e-commerce at Anheuser-Busch InBev. Listen in as they discuss the steps AB InBev is taking to grow its digital business, including the role content plays in that initiative. This episode was recorded live at Groceryshop in…
