Online Marketing

Location Still No. 1 When it Comes to Digital Marketing Spend
March 9, 2018 at 10:28 am

JPMorgan Chase is a big company and a household name. Last year, it learned that only 3 percent of websites it was placing ads on were leading to activity beyond impressions. JPMorgan Chase was running ads on 400,000 websites; now it's down to just 5,000 and it's seeing the same results. But how, and why?…

5 Tips to Optimize Your Influencer Marketing Strategy
February 11, 2018 at 6:33 pm

People look for role models to follow. For this reason, popular students in colleges and universities often act as unintentional advertisers. E-commerce marketers picked up the idea and turned the phenomenon into an effective ad technique — influencer marketing. Rated as the fastest-growing online customer acquisition channel, influencer marketing has beaten such e-commerce marketing strategies as organic…

eBay Partners With Mashable to Launch ‘Shoppable’ Images
February 5, 2018 at 12:50 pm

eBay announced last week a collaboration with media and entertainment company Mashable to create “shoppable” stories across the U.K. and U.S. According to a post on the eBay blog, the pilot partnership lets Mashable’s audience use eBay to shop, browse and purchase products matching those featured on the news site without ever leaving the Mashable site. More…

A Digital Marketing Plan for 2018
January 24, 2018 at 9:41 am

Every year, we ask, “What are the next big trends in e-commerce marketing?” While there have been some constants in recent years, the list for 2018 is long and diverse. Should you focus on artificial intelligence? What about marketing automation? Is your website optimized for all devices? Are your emails properly segmented, personalized and focused…

Ensuring The Success Of Your Channel Incentive Program
December 20, 2017 at 3:14 pm

JPMorgan Chase is a big company and a household name. Last year, it learned that only 3 percent of websites it was placing ads on were leading to activity beyond impressions. JPMorgan Chase was running ads on 400,000 websites; now it’s down to just 5,000 and it’s seeing the same results. But how, and why? […]

Holidays the Smartly Way - A Retail Advertisers' Guide
November 29, 2017 at 9:53 am

JPMorgan Chase is a big company and a household name. Last year, it learned that only 3 percent of websites it was placing ads on were leading to activity beyond impressions. JPMorgan Chase was running ads on 400,000 websites; now it’s down to just 5,000 and it’s seeing the same results. But how, and why? […]

Amazon Now Lowering Prices on Third-Party Seller Products
November 6, 2017 at 11:31 am

Amazon.com has quietly started lowering prices by as much as 9 percent in recent weeks on certain products offered by third-party sellers, according to a Wall Street Journal report published on Sunday. Until now, Amazon has controlled prices only on the merchandise it sells directly to consumers. Now, according to the report, it's discounting the items…

Solving the Automotive Industry's ECommerce Challenges
October 23, 2017 at 11:40 am

JPMorgan Chase is a big company and a household name. Last year, it learned that only 3 percent of websites it was placing ads on were leading to activity beyond impressions. JPMorgan Chase was running ads on 400,000 websites; now it’s down to just 5,000 and it’s seeing the same results. But how, and why? […]

How Kate Spade Uses Content to Clearly Communicate its Brand Message
October 17, 2017 at 10:31 am

When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly at…