In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Meghann York, global head of product marketing and marketing solutions at Emarsys, an SAP company, the omnichannel customer engagement platform trusted by leading brands around the world. Listen in as York discusses her role at Emarsys, how the platform can help today's retail marketers, and her view on the current marketing landscape. She shares why Emarsys launched its unPredictions guide, including the strategies top marketers are already using to drive customer engagement in 2022, and why email is still a vital channel.
In addition, York discusses why artificial intelligence (AI) can be game-changing in driving advanced customer segmentation and personalization, offering examples of retailers leveraging the technology successfully. She shares the impact and benefits of real-time personalization at scale for retailers, her advice for marketers to thrive in a shifting environment, and how listeners can learn more at Emarsys.com.
Meghann York, global head of product marketing at Emarsys, is a dynamic marketing leader who specializes in sales and strategy development, organization design and resourcing, and market development. As a thought leader in her field, Meghann applies creative thinking to solve big marketing challenges.