Online Marketing

What Average CPC Tells Us About Retail Ad Performance on Google, Facebook and Amazon in 2020
June 14, 2021 at 4:48 pm

Retail marketers will all agree: facing less competition while engaging more shoppers is an ideal scenario. That was the incredibly unique situation many retail marketers faced at the start of the pandemic in 2020, according to cost-per-click (CPC) trends my company, Sidecar, culled from Google Ads, Facebook, Instagram, and Amazon.com. After the pandemic hit, demand…

The Baking Steel Fires Up Online Marketing to Capture At-Home Cooks
May 31, 2021 at 6:58 pm

In episode 300 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Andris Lagsdin, founder of The Baking Steel, a pizza stone retailer with a range of products made from ultra-conductive steel. Listen in as Lagsdin discusses why he launched the brand, his professional background, and how the COVID-19 pandemic has influenced The Baking Steel's business.…

The Importance of Having an Effective Digital Marketing Strategy
May 24, 2021 at 7:01 pm

How effective a digital marketing strategy is will often be the difference between the success of a modern business and its downfall. Like anything that requires forward thinking, the more preparation and detail that can be put into these strategies the better. Digital strategies require the setting up of business goals and the initiation of…

The Next Phase of E-Commerce: A 'Human' Customer Experience
April 29, 2021 at 11:29 am

The e-commerce customer experience will continue to evolve … but how? The coming wave is going to be dramatically different. While e-commerce is nearing 30 percent penetration among consumers globally and almost any product can be bought online, most of these experiences are still based on intent. IRL shopping experiences are still, in many ways,…

Playing a Game of E-Commerce Catch-Up? Adopt a Digital Mindset to Fuel Transformation
March 25, 2021 at 3:39 pm

As more people purchase groceries and consumer goods online, time tested in-store strategies such as shelf space and flyers have given way to digital commerce, retail media networks and more. Now, brands that haven't prioritized their e-commerce position are playing a game of catch-up. This is particularly true of brands in the CPG space, where…

OTT and E-Commerce: An Overview Explaining Their Connection
March 15, 2021 at 8:52 pm

The movie business has never been only about the movies. In 1878, the first-ever motion picture, commissioned by an American industrialist who founded Stanford University, was created in part, the story goes, to settle a bet. In the 1940s, the major movie studios, guided by the heavy hand of the U.S. government, joined the war…

How Saucony is Keeping Pace With the Running Community Online
February 1, 2021 at 6:42 pm

In episode 283 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Anne Cavassa, president of Saucony, a global running shoes, accessories and clothing brand. Listen in as Cavassa discusses the history of Saucony, its target customers and distribution channels, and how the brand is catering to both new runners and the entire running community. In…

QVC Debuts on YouTube TV
February 1, 2021 at 5:00 pm

Quarate Retail Group's QVC last week made its debut on YouTube TV, a live TV streaming service with more than 3 million subscribers. YouTube TV is available across smart TVs, streaming media players, smartphone apps, tablets, computers, game consoles, and smart displays. QVC is currently the only livestream shopping channel on  YouTube TV, according to Quarte Retail. It now joins YouTube TV’s lineup of…

How Marketers Can Harness the Potential of Changing Shopping and Media Habits
January 7, 2021 at 7:18 pm

With the ongoing pandemic continuing to keep many consumers largely at home, digital platforms are getting more attention than ever before, presenting immense opportunity for retailers to influence audiences. Despite the potential of meeting shoppers in these new spaces, however, many brands are cutting campaign spending in an effort to save capital in such uncertain…