Online Marketing

4 Strategies for Effectively Advertising on Google, Facebook, and Amazon
March 11, 2019 at 12:08 pm

There's now a more distinct line separating Google, Facebook, and Amazon.com advertising strategies based on what stage of the purchase cycle a customer belongs to. When it comes to e-commerce, Amazon is one of the highest-intent, lowest-funnel forms of advertising you can have in your media mix. Think about it: 100 percent of people go…

3 Trends That Will Impact Online Retailers in 2019
January 25, 2019 at 8:59 am

In this episode of Retail Right Now, Joe Keenan shares three of his favorite industry trends that will impact online retailers in 2019. You can find these tips and more in Total Retail's article Forecasting 2019: 10 Trends in Retail and E-Commerce by Alessandro Armillotta, CEO of e-commerce technology startup NeWants.

How Indochino Leverages its Online Presence to Drive In-Store Traffic
October 25, 2018 at 4:59 pm

Michael Macintyre, vice president of e-commerce and omnichannel strategy at Indochino, delivered a keynote presentation at Total Retail Tech in September. In this clip from Macintyre's presentation, he discusses how the custom men's suit retailer is using digital marketing and an omnichannel strategy to drive customers to its brick-and-mortar stores. You can access Emmons’ entire…

Retail Marketing Leaders Trend Report: The Top Online Performers and Strategies in 2018
October 9, 2018 at 12:10 pm

Using online search data from 2018, Conductor identified the leading brands in retail search and the strategies they're employing to own key market share on Google and beyond. Conductor tracked over 100,000 search terms that consumers used to find retail products and information in 2018 using the Conductor Searchlight platform. In aggregate, these search terms represent nearly 300 million searches per month on average by consumers. This report breaks down the details around the retail customer journey, mobile search and key subcategories, and showcases the insights and strategies behind those successes.

Want to Partner With Tasty? Read On.
September 14, 2018 at 2:34 pm

Who doesn’t love Tasty, BuzzFeed's buzzy online cooking video channel? Apparently, not many people. The go-to destination for recipe inspiration is now the world’s largest social food network with 73 billion lifetime video views. Currently, Tasty reaches 540 million people globally via social platforms including Facebook, YouTube and Snapchat; its website and app; and through…

Report: Google, Mastercard Cut Secret Deal to Track Retail Sales
August 31, 2018 at 12:03 pm

Google and Mastercard reportedly drafted a secret deal in which certain Google advertisers had access to data that shows if an online ad resulted in a purchase in a physical store. Bloomberg, citing four people with knowledge of the deal, reported that for the past year, select Google advertisers had access to a tool that tracks…

The ‘Dog Days’ of Amazon Prime Day Advertising
July 25, 2018 at 11:21 am

Though it was temporarily sidelined by some otherwise adorable dogs, Amazon Prime Day offered millions of Americans a much-welcomed break from the recent hot snap by providing an oasis of cool deals and a few thrilling moments of holiday-like shopping frenzy. Meanwhile, brand advertisers across the world looked to cash in on Prime Day’s 36-hour…

The Power of Speaking the Same Language: Why Retailers Need a Holistic Marketing Approach
July 23, 2018 at 10:25 am

Today, companies that aren't maximizing their online business are being left behind. Retailers large and small are investing heavily in site development, marketing and technology, all with the goal of more deeply engaging consumers on the web. Corporate leaders expect results from this increased investment, but may not fully understand the increasingly crowded digital retail…