Online Marketing

What Retailers Can Do Now to Prepare for a Cookie-Less Marketing World
November 18, 2021 at 5:02 pm

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published by Total Retail titled, “Cookies Will Soon Be Permanently Out of Stock: The Future of Retail Advertising in a Data-Deprecated World,” authored by Melanie Berger, vice president of marketing and communications at AdTheorent. The article shares…

Tapestry's CDO Noam Paransky on the Dos and Don’ts of Digital Marketing
October 25, 2021 at 2:00 pm

Noam Paransky, chief digital officer of Tapestry, parent company of brands Kate Spade, Coach, and Stuart Weitzman, gave the opening keynote at CommerceNext IRL last month. He focused on how Tapestry has been adapting customer experience and marketing in response to today’s evolving customer needs. Tapestry recorded $1 billion in digital sales growth in two years and…

How Save A Lot's Newest Campaign Showcases its Brand Refresh
September 27, 2021 at 9:35 pm

In episode 317 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tim Schroder, senior vice president of marketing at Save A Lot, a limited assortment discount grocer. Schroder discusses the company's offerings and his role, as well as Save a Lot's newly rolled out marketing and branding campaign "Like, A Lot A Lot." He shares why…

Winning Strategies First: Ingredients for a Successful Marketing Overhaul
September 16, 2021 at 5:50 pm

Digital commerce has emerged as a winning business strategy since 2020 as the COVID-19 pandemic swept the globe. While a number of retailers such as Nike and Williams-Sonoma successfully reached consumers without being able to physically interact with them, most retail brands had to find new and innovative ways to connect with their customers. A…

Why Retailers Should Be Using PPC Advertising
August 18, 2021 at 3:48 pm

E-commerce is the fastest growing market in the retail industry. During the pandemic, we've seen a significant shift to digital from brick-and-mortar stores, which pushed retailers to improve their digital strategies. With this shift in consumer behavior, and more complex buyer funnels, pay-per-click (PPC) advertising is a must for any retailer trying to expand its…

Digital Marketing Best Practices for Customer Acquisition and Retention
August 12, 2021 at 8:55 pm

In this bonus episode of Total Retail Talks, Kristina Stidham and Joe Keenan discuss Total Retail's recently released report, The Changing Consumer: Adopting Digital Marketing Strategies to Acquire and Retain Today and Tomorrow’s Customer, produced in conjunction with customer feedback management leader Service Management Group (SMG). As retailers seek to both acquire new customers as well retain existing…

A Marketer’s Guide to the New E-Commerce World Order
August 2, 2021 at 7:32 pm

It’s 2021 and the world offers more ways to shop than ever before. Brands must make an effort to integrate promotions and purchase functionality directly into the digital channels where consumers are spending time. Here are a few things to keep in mind when putting your best foot forward to boost sales and visibility in…

Retailers Adapting Digital Marketing Strategies for Customer Acquisition, Retention
July 29, 2021 at 8:18 pm

More time spent at home thanks to remote work, cancelled events and activities, and other pandemic-related factors resulted in consumers bringing more attention to digital shopping. Creating a consistent experience across all channels is what will keep consumers' attention and business, driving both customer acquisition and customer retention efforts. As a result of shifting consumer…

The Overlooked Value in Livestreaming
July 20, 2021 at 6:53 pm

Every day now a different retailer announces its attempt at some sort of live interaction with consumers. While this is an exciting time for the industry, it’s important to think through where value is derived in these exchanges and what decisions will reflect careful consideration there. Livestreaming has several key attributes embedded in its value proposition.…

Leave COVID Behind, NOT Your New Old Online Buyers
July 1, 2021 at 4:43 pm

For decades, most retailers depended on foot traffic to their brick-and-mortar stores much more than the website they felt compelled to build late in the last century. Furthermore, “direct to consumer” isn’t really a new concept; thousands of prosperous companies marketed by direct mail and catalogs only, collecting orders via mail and phone before “that…