Online Marketing

Report: Google, Mastercard Cut Secret Deal to Track Retail Sales
August 31, 2018 at 12:03 pm

Google and Mastercard reportedly drafted a secret deal in which certain Google advertisers had access to data that shows if an online ad resulted in a purchase in a physical store. Bloomberg, citing four people with knowledge of the deal, reported that for the past year, select Google advertisers had access to a tool that tracks…

The ‘Dog Days’ of Amazon Prime Day Advertising
July 25, 2018 at 11:21 am

Though it was temporarily sidelined by some otherwise adorable dogs, Amazon Prime Day offered millions of Americans a much-welcomed break from the recent hot snap by providing an oasis of cool deals and a few thrilling moments of holiday-like shopping frenzy. Meanwhile, brand advertisers across the world looked to cash in on Prime Day’s 36-hour…

The Power of Speaking the Same Language: Why Retailers Need a Holistic Marketing Approach
July 23, 2018 at 10:25 am

Today, companies that aren't maximizing their online business are being left behind. Retailers large and small are investing heavily in site development, marketing and technology, all with the goal of more deeply engaging consumers on the web. Corporate leaders expect results from this increased investment, but may not fully understand the increasingly crowded digital retail…

California's New Consumer Privacy Law Facing Backlash From Retailers
July 2, 2018 at 2:21 pm

California’s new consumer privacy law is facing a backlash from businesses, including retailers, across the U.S. that contend the law will hurt their businesses, according to a report in The Wall Street Journal. The California Consumer Privacy Act of 2018 grants consumers more control over and insight into the spread of their personal information online, creating one…

E-Commerce Communities Forcing Brands to Rethink Go-To-Market Strategies
June 29, 2018 at 11:45 am

Without a doubt, the retail landscape is changing. Large, global e-commerce communities are disrupting the retail marketplace by bringing together vast numbers of buyers and sellers in frictionless transactional environments. Inspired by their success, brand marketers are rethinking go-to-market strategies to better integrate digital advertising with personalized shopper engagement and more effective conversion programs. In…

What Retailers Need to Know About Google’s Ad Blocker
April 26, 2018 at 4:10 pm

One of the surefire ways to annoy your website visitors is to expose them to an aggressive barrage of pop-ups and banner ads. This is especially true for e-commerce sites, where any unwanted disruption to your carefully planned online journey frustrates shoppers and leads to lost conversions. Google recently introduced ad blocking in its Chrome…

Godiva Sweetens the Customer Experience With Technology
April 16, 2018 at 10:49 am

In episode 140 of Total Retail Talks, Anthoula Madden, chief digital officer of pladis Global, parent company of Godiva, discusses how the gourmet chocolate brand is using technology to help it become more customer-centric, particularly in regards to personalizing marketing campaigns. Madden also shares her advice for other retailers working to become truly customer-centric organizations.

Google Launches Shopping Actions to Help Retailers Compete With Amazon
March 20, 2018 at 3:22 pm

Google announced yesterday a new service designed to help retailers take on Amazon — and give Google a cut of their sales in the process. The service, Shopping Actions (formerly known as Google Express), gives consumers an easy way to shop for retailers’ products on the Google Assistant app and search via Google Search with…