Online Marketing

How Saucony is Keeping Pace With the Running Community Online
February 1, 2021 at 6:42 pm

In episode 283 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Anne Cavassa, president of Saucony, a global running shoes, accessories and clothing brand. Listen in as Cavassa discusses the history of Saucony, its target customers and distribution channels, and how the brand is catering to both new runners and the entire running community. In…

QVC Debuts on YouTube TV
February 1, 2021 at 5:00 pm

Quarate Retail Group's QVC last week made its debut on YouTube TV, a live TV streaming service with more than 3 million subscribers. YouTube TV is available across smart TVs, streaming media players, smartphone apps, tablets, computers, game consoles, and smart displays. QVC is currently the only livestream shopping channel on  YouTube TV, according to Quarte Retail. It now joins YouTube TV’s lineup of…

How Marketers Can Harness the Potential of Changing Shopping and Media Habits
January 7, 2021 at 7:18 pm

With the ongoing pandemic continuing to keep many consumers largely at home, digital platforms are getting more attention than ever before, presenting immense opportunity for retailers to influence audiences. Despite the potential of meeting shoppers in these new spaces, however, many brands are cutting campaign spending in an effort to save capital in such uncertain…

How SMBs Can Easily Grow Their Online Footprint for the Holidays and Beyond
December 17, 2020 at 2:55 pm

To say this has been a tough year for small businesses is obviously a huge understatement. COVID-19 restrictions have had a profound impact on small business owners, forcing many of them to close their doors. It’s been even tougher for small businesses like mine, often referred to as “micro-businesses,” or those owned and operated by a single individual.

3 Ways Retailers Can Prioritize an E-Commerce Strategy
November 16, 2020 at 4:34 pm

It’s hard to believe we're in the eighth month of the pandemic. As we settle into, dare I say, a “new normal,” many are reflecting how much has happened and what we could have done differently in our business or personal lives. A “black swan” event like the current pandemic leads us to live in fear,…

Marketing in a Pandemic: Riding the Surging Wave of Commerce Advertising, Part 2
November 3, 2020 at 8:56 am

In part one of this series, we explored some of the nuanced factors related to the pandemic that have been driving the growth of commerce advertising. In addition, we offered key takeaways for advertisers to successfully navigate this period of change to manage their programs better. As advertisers better understand the impacts of these unique…

Marketing in a Pandemic: Riding the Surging Wave of Commerce Advertising, Part 1
October 27, 2020 at 4:09 pm

As COVID-19 disrupted world economies, consumer buying behavior began to change. The pandemic has led to an increased shift in buying everyday items online, with some experts stating this crisis pushed e-commerce ahead by nearly four years. Already the fastest-growing channel in digital marketing, commerce advertising hasn’t slowed during the global crisis. Even as many…

How Consumers Have Changed Their Habits Amid COVID-19, and 3 Tips for Retailers to Adapt
October 27, 2020 at 3:00 pm

As the nation continues to endure COVID-19, consumers have shifted their buying behaviors. Consumers have gone digital as a result of the pandemic, and retailers must adapt accordingly. Data from a recently released report from SOCi found that while consumers switched to digital, so did multilocation businesses. It’s important to take a more in-depth look…

How E-Commerce Marketers Pivoted in Response to Changing Consumer Needs Post-COVID
October 6, 2020 at 7:04 pm

“The only constant in life is change,” goes the ancient Greek saying. This sentiment has never been more true for retailers than right now. Even under normal market conditions, marketers in the e-commerce industry are constantly course-correcting their plans based on shifting customer needs and trends. It’s part of the job. This adaptability has served…