Online Marketing

Spotix Uses Data Partnership to Fuel Customer Acquisition
September 11, 2017 at 1:09 pm

In episode 109 of Total Retail Talks, Adam Kahler, digital director for Spotix, an online retailer for the home, hearth, patio and barbecue industries, discusses how a data partnership platform has helped the company to optimize its online marketing efforts, including driving customer acquisition.

6 Things You Don't Know You Already Know About Variable Print Marketing
August 7, 2017 at 1:45 pm

In episode 109 of Total Retail Talks, Adam Kahler, digital director for Spotix, an online retailer for the home, hearth, patio and barbecue industries, discusses how a data partnership platform has helped the company to optimize its online marketing efforts, including driving customer acquisition.

The Cross-Generational Marketing Imperative for Retailers
July 18, 2017 at 8:34 am

Today’s consumer landscape includes distinct generations of buyers, each with its own set of values and spending habits. As each generation’s preferences on brand interaction come into focus, it’s necessary for marketers to re-evaluate the common “one-size-fits-all” tactics and develop new strategies for engaging each group. Discovering how each generation thinks, acts and purchases is…

The Go-To Guide to Engaging Millennial & Gen Z Audiences
June 27, 2017 at 12:58 pm

In episode 109 of Total Retail Talks, Adam Kahler, digital director for Spotix, an online retailer for the home, hearth, patio and barbecue industries, discusses how a data partnership platform has helped the company to optimize its online marketing efforts, including driving customer acquisition.

J.Jill Files for an IPO
February 13, 2017 at 11:27 am

Women’s fashion retailer J.Jill filed for an initial public offering (IPO) Friday, seeking to raise $100 million in the offering, but noting that the figure is a placeholder and could change. This isn't the first time J.Jill has filed for an IPO; the company went public under a different name in the 1990s, rapidly expanding…