Online Marketing
November 20, 2018 at 10:06 am
Join us to learn tips for crafting the perfect welcome experience delivered seamlessly across multiple channels.
October 25, 2018 at 4:59 pm
Michael Macintyre, vice president of e-commerce and omnichannel strategy at Indochino, delivered a keynote presentation at Total Retail Tech in September. In this clip from Macintyre's presentation, he discusses how the custom men's suit retailer is using digital marketing and an omnichannel strategy to drive customers to its brick-and-mortar stores. You can access Emmons’ entire…
October 9, 2018 at 12:10 pm
Using online search data from 2018, Conductor identified the leading brands in retail search and the strategies they're employing to own key market share on Google and beyond. Conductor tracked over 100,000 search terms that consumers used to find retail products and information in 2018 using the Conductor Searchlight platform. In aggregate, these search terms represent nearly 300 million searches per month on average by consumers. This report breaks down the details around the retail customer journey, mobile search and key subcategories, and showcases the insights and strategies behind those successes.
September 14, 2018 at 2:34 pm
Who doesn’t love Tasty, BuzzFeed's buzzy online cooking video channel? Apparently, not many people. The go-to destination for recipe inspiration is now the world’s largest social food network with 73 billion lifetime video views. Currently, Tasty reaches 540 million people globally via social platforms including Facebook, YouTube and Snapchat; its website and app; and through…
August 31, 2018 at 12:03 pm
Google and Mastercard reportedly drafted a secret deal in which certain Google advertisers had access to data that shows if an online ad resulted in a purchase in a physical store. Bloomberg, citing four people with knowledge of the deal, reported that for the past year, select Google advertisers had access to a tool that tracks…
August 24, 2018 at 11:05 am
In this webinar, we will share results from Holiday 2017 and discuss what you need to do now to prepare for the 2018 holiday season.
July 25, 2018 at 11:21 am
Though it was temporarily sidelined by some otherwise adorable dogs, Amazon Prime Day offered millions of Americans a much-welcomed break from the recent hot snap by providing an oasis of cool deals and a few thrilling moments of holiday-like shopping frenzy. Meanwhile, brand advertisers across the world looked to cash in on Prime Day’s 36-hour…
July 23, 2018 at 10:25 am
Today, companies that aren't maximizing their online business are being left behind. Retailers large and small are investing heavily in site development, marketing and technology, all with the goal of more deeply engaging consumers on the web. Corporate leaders expect results from this increased investment, but may not fully understand the increasingly crowded digital retail…
July 6, 2018 at 10:05 am
In this interactive webinar, our experts with discuss key omnichannel best practices and tips for delivering compelling campaigns!
July 2, 2018 at 2:21 pm
California’s new consumer privacy law is facing a backlash from businesses, including retailers, across the U.S. that contend the law will hurt their businesses, according to a report in The Wall Street Journal. The California Consumer Privacy Act of 2018 grants consumers more control over and insight into the spread of their personal information online, creating one…
