Online Marketing

J.Jill Files for an IPO
February 13, 2017 at 11:27 am

Women’s fashion retailer J.Jill filed for an initial public offering (IPO) Friday, seeking to raise $100 million in the offering, but noting that the figure is a placeholder and could change. This isn't the first time J.Jill has filed for an IPO; the company went public under a different name in the 1990s, rapidly expanding…

Beyond Dot-Com: How to Decide Which Domain Name Fits Your Business
January 26, 2017 at 8:00 am

Websites have become the most important pieces of business real estate over the past decade. The No. 1 rule of brick-and-mortar real estate still applies, though: location, location, location. Of course, your website’s “location” isn’t a physical address; it’s your domain name. From that space, you establish your credibility, launch your marketing efforts, and drive customers to buy.

Go Beyond Price: Be a Shopper’s Digital BFF 
November 8, 2016 at 8:00 am

Fifty-five percent of consumers start product searches by price checking on Amazon.com, according to a recent BloomReach survey. Fifty-five percent. This means the majority of shoppers are using price as the initial barometer for potential purchases, rather than a final deciding factor. As e-commerce has developed, it’s brought the convenience of online, on-demand comparison shopping. Large companies…

Are You Measuring Your Online Ad Campaign Correctly?
May 26, 2016 at 10:03 am

Measuring a campaign appropriately is the most important consideration for online media. For internet retailers in particular, measurement methods can make or break a campaign. To accurately measure a campaign, retailers must identify the true business objective, and then measure against that objective