Customer Data

Providing Personalized Experiences While Ensuring Data Privacy
April 25, 2023 at 9:17 am

Personalized customer experience (CX) has become one of the key differentiators for retailers, and today’s digital-savvy customers expect retailers to provide a seamless CX both offline and online. In fact, 82 percent of customers are even willing to share their personal information for personalized experiences. However, customers have also become conscious of how their data…

3 Common Data Strategy Mistakes Retailers Are Making
April 13, 2023 at 7:50 am

Change and disruption is rife in retail. Gaining and sustaining a competitive advantage means delivering timely and relevant customer experiences at every touchpoint. In fact, 70 percent of consumers spend more with companies that offer fluid, personalized and seamless customer experiences. Yet despite most retailers being data rich, data strategy mistakes are making them insight…

Key Digital Investments for Retailers in 2023
April 10, 2023 at 2:49 pm

Modern retail brands need flexibility, scalability, and the ability to tailor solutions to their needs. There’s a lot of pressure to exceed customer expectations, expand into new channels and new markets, and grow business, and after several years of COVID-influenced upheaval and facing the headwinds of an uncertain global economy, those pressures are amplified. Out-of-the-box…

5 Steps Retailers Can Take to Set Up a Successful Media Network
April 6, 2023 at 7:13 pm

Retailers have some of the richest first-party data sets, with deep attributes and an acute understanding of consumers. Brands increasingly want to tap into these consumer insights, and retailers are moving fast to ensure they can meet the demand. This has led to the rise of the retail media network (RMN), which allows retailers to…

Customer Data Challenges and Opportunities for Luxury Brands
March 28, 2023 at 2:06 pm

In the wake of the Silicon Valley Bank failure and upheaval to the U.S. banking system, it’s time to reassess opportunities and challenges for the retail sector. Earlier this month, in an article on “premiumization,” The New York Times noted “a divide in the American economy” where the top 40 percent of earners are being…

Why Retail Media and CTV Are Set to Have a Very Happy 2023
March 15, 2023 at 10:27 am

For an advertiser looking for real-time conversions on its ads, retail media is nothing short of magic. Retail media ads connect impressions directly to purchases. You can see exactly how many people saw your ad and then completed a transaction. No other ad medium comes close. With retail media, brands can reach tens of millions…

How Stitch Fix Marries the Art and Science of Data
March 6, 2023 at 3:53 pm

In episode 391 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Janiece Okpobiri, director of product growth at Stitch Fix, an online personal styling service for men, women and kids. During the interview, Okpobiri provides an overview of the Stitch Fix business (0:52), her current role (2:00), and how the company utilizes data science to improve…

Get a 360-Degree View of Your Customers With Unified Data
March 6, 2023 at 2:44 pm

In the race to build sales and generate leads, companies across industries are using their heaping piles of data to read their customers’ minds. The goal is to get a 360-degree view of who their customers are and what they're looking for in a product — essentially, using existing data to create data-backed buyer personas.…