Customer Data

Harnessing the Power of First-Party Data: Strategies for Holiday Retail Success
October 26, 2023 at 11:15 am

The holiday season isn't just a time of festive cheer and gift-giving; for retailers, it's a gold mine of customer data and a critical period for driving sales. In the era of data privacy and the diminishing power of third-party cookies, first-party data emerges as the superhero of customer engagement and targeted marketing. However, as…

How Online Retailers Can Leverage AI Without Scaring Off Shoppers
October 24, 2023 at 11:59 am

As artificial intelligence tools go mainstream and companies look to harness their full potential, it’s logical for online retailers to integrate the technology into their selling strategies. E-commerce already offers key benefits around data collection, and AI’s capabilities promise to make vendors smarter and more agile in improving their approaches. However, that doesn’t mean that…

How to Dismiss the Most Common Objections to On-Premise Shopper Analytics
October 23, 2023 at 10:00 am

Just about any retailer or brand marketer is going to like the idea of using technology to better understand how consumers shop a store. But what they don’t tend to like is any possibility that the technology being used will upset and even alienate those shoppers. Stories regularly find their way into mainstream media about…

Will RMNs Be the Go-To Solution for Retail Advertisers This Holiday Season?
October 17, 2023 at 10:34 am

The holiday season is a bustling time for retailers and advertisers alike, as each year we all ramp up our strategies to capture the attention and wallets of eager consumers. Retail media networks (RMNs) are the new kids on the block, touted as the next big thing. While RMNs offer immense value, they aren't poised…

Shopping for Data: What Data Should Retailers Be Collecting?
October 12, 2023 at 12:44 pm

A number of factors are disrupting the retail industry, from growing supply chain complexities and increasing privacy regulations, to rapid market changes and evolving consumer demands for hyperpersonalization and true omnichannel experiences. To navigate this evolving landscape, more and more retailers are harnessing the transformative power of first-party data to cultivate meaningful customer relationships and…

The Strategic Advantages of Leveraging Consumer Behavioral Data for Business Growth and Enhanced CX
October 9, 2023 at 11:36 am

In today's rapidly evolving retail landscape, staying ahead of the curve and meeting customer expectations is more crucial than ever. According to Synchrony's Future of Shopping report, by the year 2030, an astonishing 80 percent of shoppers will anticipate highly personalized experiences, and 67 percent believe that their shopping experience can be enhanced further through…

What Makes a Best-in-Class Retail Media Network
October 3, 2023 at 9:44 am

Digital advertising is in constant flux. Amidst this change, retail media networks (RMNs) stand out as a beacon for brands that are eager to shine and retailers eager to monetize. And with a staggering 73 percent of advertisers amping up their RMN investments, it's clear there's something special brewing. So, what's the magic ingredient? It's…

What’s Next for Retail Media Networks and the Evolution of Consumer Engagement
September 28, 2023 at 9:15 am

The growth of retail media networks the past couple of years has been nothing short of remarkable. The unavoidable reality that third-party cookies are in decline, and the subsequent loss of targeting granularity, has ushered in the steep growth of first-party data as an alternative. Retail media is the best manifestation of this capability and…

Unlocking the Potential of Customer Data: Maximizing its Value for Your Business
September 27, 2023 at 1:55 pm

Data plays a pivotal role in the retail landscape. It has transformative potential to elevate a store — whether physical or online — to new heights of success. In today's highly competitive market, data-driven insights are a game changer. By meticulously analyzing customer purchasing patterns, preferences and behaviors, retailers can tailor their product offerings and…

Why Retailers Should Reassess Their Data Tracking Strategies Ahead of the Holidays
September 21, 2023 at 3:52 pm

With online shopping maintaining its edge over the in-store experience post-pandemic, brands are already focusing on their e-commerce advertising strategies ahead of the holidays — from social media integration to maximizing their use of consumer data. According to a recent survey, a staggering 66 percent of e-commerce decision makers said they were prioritizing collecting first-party customer data in…