Customer Data

The Post-Pandemic State of Mobile, Part 3: 4 Ways Retailers Can Establish an Effective Mobile Engagement Strategy
June 16, 2021 at 6:02 pm

During the pandemic, brands turned to digital initiatives to reach customers, not only for marketing, but also for other stages of the consumer lifecycle. Here at Vibes, our own data showed a 200 percent increase in automated mobile transactional messages from January 2020 to December 2020. The messages ranged from providing consumers with information about…

How Retailers Can Leverage PIMs to Improve E-Commerce Customer Experience
June 7, 2021 at 10:56 am

As Americans hunkered down as a result of stay-at-home orders, they flocked to their screens to shop for groceries, home office supplies, nonessential goods, holiday gifts and more. With this, online retail sales grew 32.4 percent in 2020, a total of $791.7 billion in sales over the course of the year. This momentum continued into…

3 Ways Retailers Can Usher in the Age of Personal Commerce
May 27, 2021 at 12:11 pm

It’s been over a year since store-first brands suddenly found themselves on the same digital playing field as pure-play direct-to-consumer (D-to-C) brands for the first time in history. One of the many things we learned from this unintentional experiment is that brands that once generated up to 85 percent of their revenue offline simply weren’t…

Post-COVID Prediction … The New Normal
May 26, 2021 at 2:18 pm

We've rounded the corner and thank goodness we feel the country is on the backside of the COVID pandemic. What a ride it has been! It's far from over, but under control. For many consumer companies, COVID caused a surge in business with more people working and shopping from home. It has put pressure on…

Top Considerations for Retail and CPG Companies to Leverage Data and Revolutionize Business
May 17, 2021 at 5:06 pm

For businesses, the global health crisis turned digital transformation from a marathon into a sprint — particularly for retail and consumer goods companies. Businesses had to quickly condense their road maps for digital transformation, in many cases pivoting from a three-year timeline to a three-month timeline. While the abrupt race to go digital has been…

Guide the Customer Journey With Personalized, Moments-Based Marketing
May 6, 2021 at 5:34 pm

Consumers are bombarded with sales messaging from dozens (or even hundreds or thousands) of brands across multiple channels throughout the day. The only way to cut through the noise is with meaningful interaction. And the only way to do that is to understand the customer’s needs and where he/she is in their journey, a unique…