Customer Data

Retailers have some of the richest first-party data sets, with deep attributes and an acute understanding of consumers. Brands increasingly want to tap into these consumer insights, and retailers are moving fast to ensure they can meet the demand. This has led to the rise of the retail media network (RMN), which allows retailers to…

In the wake of the Silicon Valley Bank failure and upheaval to the U.S. banking system, it’s time to reassess opportunities and challenges for the retail sector. Earlier this month, in an article on “premiumization,” The New York Times noted “a divide in the American economy” where the top 40 percent of earners are being…

For an advertiser looking for real-time conversions on its ads, retail media is nothing short of magic. Retail media ads connect impressions directly to purchases. You can see exactly how many people saw your ad and then completed a transaction. No other ad medium comes close. With retail media, brands can reach tens of millions…

In episode 391 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Janiece Okpobiri, director of product growth at Stitch Fix, an online personal styling service for men, women and kids. During the interview, Okpobiri provides an overview of the Stitch Fix business (0:52), her current role (2:00), and how the company utilizes data science to improve…

In the race to build sales and generate leads, companies across industries are using their heaping piles of data to read their customers’ minds. The goal is to get a 360-degree view of who their customers are and what they're looking for in a product — essentially, using existing data to create data-backed buyer personas.…

Individuals expect to understand how, when and where their personal data is used and shared. But when the technical infrastructure safeguarding their data is an afterthought, the results can be damaging; consumers can have concerns over security or data use, or worse, sensitive customer information can be compromised. We know the most effective consumer engagement…

The pandemic drove e-commerce to new heights, increasing pressure on retailers to get ahead of changing consumer behaviors. However, delivering e-commerce systems that provide a competitive advantage is one of the toughest challenges facing retailers today. The role of data — and the ability to offer personalized retail experiences — is increasingly critical, especially a requirement…

While Americans shopped online in record numbers this past holiday season, our personal information was collected, analyzed, shared, sold and resold through an elaborate web of internet technologies including trackers, pixels and cookies that run behind the scenes on the websites we visit. This holiday season we often unknowingly gifted much of our personal data…

In this webinar attendees will hear real-world insights from retail executives on how their businesses are approaching 2023.

The beginning of the year is a time of great momentum and in the ever-evolving retail industry, you must always be prepared for what’s coming down the pipeline. In the past few years, I’ve seen a significant shift in retailers using technology to create more meaningful and personalized engagement strategies to inspire consumers to take…