Customer Data

3 Essential Strategies to Address in 2021 Retail Planning
October 14, 2020 at 2:55 pm

While COVID has been an “unprecedented disruption” for business and consumers, it’s clearly been an accelerant for existing trends. For retailers, this includes “Retail Darwinism.” Retailers filing for bankruptcy is nothing new, but regardless of a vaccine or another “unprecedented” event, failure to understand the context that made COVID exacerbate retail’s challenges will only leave…

Contactless Commerce: How Consumers Can Avoid Fraud in the Age of the Digital Wallet
October 7, 2020 at 1:05 pm

States moved into lockdown mode when COVID-19 made its appearance in the U.S. back in March. And with that, business moved digital. However, many didn’t realize some of the ramifications of moving digitally so quickly, particularly with regards to online fraud. Now, as the country has begun its reopening, how physical businesses and stores approach…

From the Cash Register to the Cloud: The Changing Face of Security in the Retail Sector
September 30, 2020 at 1:39 pm

Data security is playing an increasingly important role when it comes to the retail industry and its day-to-day operations. It's especially important for retailers as it embodies customer and payment transactions, data entry, and houses inventory and personal information throughout your entire infrastructure. While security is currently not a top priority for retailers, many of…

3 Ways Data Powers Intelligence-Driven CPGs
September 24, 2020 at 9:38 pm

Consumer packaged goods (CPG) companies should be eager to reclaim the customer relationship from retailers and innovate through strategies such as direct-to-consumer e-commerce, especially given heightened urgency resulting from COVID-19. Strategically collecting and understanding customer data creates value for all parties through direct feedback on consumer behavior. Consumers are better understood and served, while CPG…

The State of GDPR and Data Privacy 
September 21, 2020 at 10:56 am

Over the past couple of years, data privacy has been a focal point among executives and government leaders. In the wake of major scandals involving the likes of Facebook, officials have enacted measures like GDPR and CCPA in an effort to curb the mishandling of data — and give peace of mind to customers about their personal information.…

Big Data and the Future of Retail
September 3, 2020 at 10:14 am

The retail experience was undergoing a transformation even before the current pandemic forced massive changes in shopping behavior. A 2019 survey revealed that 92 percent of 1,400 retail leaders identified "reinventing the customer experience" as their top business priority. However, with the new reality we’ve all been forced into, the stakes for retailers are higher…

Retail Recovery Will Require a Revolution in Curated Data
August 31, 2020 at 12:26 pm

The retail industry has ridden its share of economic waves over time, but no sudden downturn has unleashed quite the level of uncertainty — and urgent need for adaptation — as the current COVID-19 pandemic. The ongoing crisis has laid bare the vulnerabilities of many brands’ current data strategies and highlighted the need for a…