Customer Data

Study: Shoppers Increasingly Seek Online Convenience Without Sacrificing Security
January 19, 2023 at 8:03 pm

In the wake of the pandemic, retailers need to create better online experiences or risk losing customers to competitors that can. However, these enhanced user experiences cannot come at the expense of lesser security. Those are some of the findings from a new study of more than 3,400 consumers worldwide about their login and account…

Two-Thirds of Consumers Have Deleted an App Over Privacy Concerns. Here’s How to Avoid the Discard Pile
January 18, 2023 at 12:37 pm

Today’s marketers face the ultimate catch-22: Consumers overwhelmingly desire hyperpersonalized experiences, yet they’re concerned about sharing their data. According to Arity’s research, 66 percent of consumers have deleted an app due to privacy concerns. With competition for business fierce and the data privacy movement underway, retailers and marketers must establish strong data collection practices for…

Why Modern Data Management in Retail is Key to Meeting Consumer Expectations
January 16, 2023 at 11:50 am

The modern consumer expects a seamless experience with a retailer in-store, online and mixed between the two should they choose to reserve online and pick up in-store or vice versa. In the crowded marketplace we see today, consumers are willing to base their shopping decisions on which retailers can provide that experience. Today, 61 percent…

Retail Software Teams Need to Start Using Synthetic Data
January 11, 2023 at 10:42 am

It’s a tale as old as time: You, a customer, enter a store (digital or otherwise), just looking to make a purchase and move on with your life. But you may leave with a little more than you bargained for: Your purchase of bananas, NFTs, or a limited-edition furby … and having shared your personal…

Create More Relevance for Loyal Customers With Zero-Party Data
January 9, 2023 at 2:22 pm

Loyal customers expect brands to treat them differently than the average customer. Forrester’s Consumer Benchmark Survey, 2022, shows that 50 percent of U.S. online adults who belong to a loyalty program(s) say they join to get messages, offers or promotions that are more relevant to them. However, today’s marketers struggle to deliver on that expectation.…

What to Do With All That Holiday Shopper Data? 4 Tips for Brands
December 21, 2022 at 6:23 pm

The good news for consumer brands this holiday shopping season? Economic concerns aren’t expected to slow down shoppers’ appetite for deals. According to the 2022 Deloitte Holiday Retail Survey, 74 percent of consumers say they’ll spend the same on the holidays as they did last year. The bad news? Holiday customers are among the lowest…

How Centralizing Data Can Help Retail Apps Overcome Industry-Wide Headwinds
December 19, 2022 at 6:22 pm

Retailers are facing challenging times. A persistent pandemic, inflation, supply chain disruption, and competition from giants is forcing smaller and mobile-only retailers to get crafty to avoid slipping margins. On top of all this, mobile marketers are facing ecosystem changes around privacy that are making it harder to tailor messages to prospects and acquire new…

Red Wing Shoes is Flying High With a Unified Platform for Data Governance
December 15, 2022 at 12:29 pm

Strong data governance is crucial for retailers nowadays. To keep up with the competitive market, companies must deliver customer-centric retail strategies that can respond to the ever-changing wants and needs of the consumer. This means developing a data strategy that provides a holistic view of customers. Red Wing Shoes, the durable and comfortable footwear manufacturer,…

Customer Data Solutions Are Too Complex
December 12, 2022 at 10:13 am

For all their virtues, a common complaint about customer data platforms (CDPs) and CRM systems is the prolonged training times that these technologies require in order to realize their benefits. The most valuable capabilities on these platforms are in many cases only accessible to those technicians that have acquired hard-won skills and mastered their complexities.…

What Retailers Need This Holiday Season — a Non-Buyer CX Strategy
December 7, 2022 at 9:32 am

Holiday sales are expected to grow 4 percent to 6 percent this year. However, inflation continues to be of concern for consumers, with 84 percent of shoppers looking to save money. Recent Sense360 by Medallia research on consumer behavior and spending reveals that shoppers are buying fewer products. However, for those companies that they do…