Customer Data

4 Ways to Use Customer Data to Win the Amazon Game
June 27, 2016 at 10:22 am

With more and more brands selling their products on Amazon.com, there's increasing discussion about the pros and cons of doing so. Selling on Amazon makes sense because thatโ€™s where consumers are. However, listing on the marketplace can decrease the number of visitors to a brand's e-commerce site, where they're better able to convert traffic to sales. Theโ€ฆ

How to Get the Most Out of the Data You Already Have
June 23, 2016 at 12:17 pm

Data is the most powerful tool a retailer can wield. If aggregated and used correctly, data can position your company ahead of the pack and grow your customer base exponentially. However, choose the wrong data or misinterpret its meaning and youโ€™ve wasted your biggest asset. With the overabundance of data at retailersโ€™ fingertips, itโ€™s imperativeโ€ฆ

In the News: Bed Bath & Beyond Buys One Kings Lane
June 15, 2016 at 12:08 pm

Find out what major retailers took the pledge to close the gender wage gap; which e-tailer Bed Bath & Beyond just acquired; how Office Depot and Staples are stepping up their back-to-school fight; and how Facebook is entering the brick-and-mortar space.

A Retailer, a Card Issuer and a Senator Walk Into a Bar
June 1, 2016 at 10:38 am

Just as this joke has no well-designed conclusion, the controversy around EMV conversion protocol seems like it will never end. And as fortune would have it, the three subjects in the title are at the heart of the most recent debate. Senator Dick Durbin, somewhat of a merchant ambassador on Capitol Hill, is once againโ€ฆ

25 Must Haves to Supercharge Your Customer Experience
May 26, 2016 at 2:47 pm

Just as this joke has no well-designed conclusion, the controversy around EMV conversion protocol seems like it will never end. And as fortune would have it, the three subjects in the title are at the heart of the most recent debate. Senator Dick Durbin, somewhat of a merchant ambassador on Capitol Hill, is once again [โ€ฆ]

3 Ways Retailers Can Capitalize on Customers' Birthdays
May 24, 2016 at 10:08 am

Whether youโ€™re turning 29 for the 29th time or celebrating your first official year as an โ€œadult,โ€ thereโ€™s one day of the year thatโ€™s all about you โ€” your birthday. With all of the calls, texts, social media posts, gifts and cards, you canโ€™t help but feel pretty special, and who doesnโ€™t love that? Aโ€ฆ

5 Ways Omnichannel Retailers Leave Money On the Table
May 19, 2016 at 11:41 am

Getting omnichannel โ€œrightโ€ is not as easy as it seems. Despite making significant progress, retailers are still leaving money on the table. Here are the top five mistakes that prevent retailers from improving their long-term ROI.

Tips for Preventing Data Breaches
May 5, 2016 at 1:16 pm

Security breaches in the retail sector are becoming more common due to the large payoff to criminals in seizing credit card information. While hardly a month goes by without a media report announcing a retail breach, their average size has changed over the past few years. While 2014 was named the Year of the Retailerโ€ฆ