Customer Data

Cookie-Less Alternatives Boost Retargeting Revenue: A Case Study
May 11, 2022 at 12:42 pm

The last two years have marked a sharp turning point for the e-commerce industry, with sales rising by 14.2 percent in 2021. Yet, online brands continue to face pressure to serve consumers relevant product recommendations and seamless experiences while retaining customer loyalty amid the demise of third-party cookies. Due to global data privacy regulations like…

Understanding Anonymous Visitors Using In-Session Intelligence
May 10, 2022 at 9:21 pm

As marketers, we're being asked to prepare for a world without third-party cookies, where retargeting some consumers after they leave our site will be much less reliable, if not impossible. This challenge is particularly significant for anonymous site visitors who haven't registered, nor shared any personal contact information. Meanwhile, even for known visitors on whom…

What Brands Need to Understand About Today’s Overwhelmed Consumers
May 9, 2022 at 9:08 pm

The rollercoaster of the past two years has resulted in important new dimensions of consumer sentiment that are essential to understand if you want to acquire and retain customers effectively. Basic demographic-driven targeting and messaging don’t account for a human’s unique experience of the world as it’s evolving. Today’s brands need to understand and address…

Zero-Party Data Management is Needed to Protect Consumer Privacy
May 9, 2022 at 8:18 pm

Entering 2022, privacy technology was identified as the top prediction for increased marketing investment to look for throughout the year. Consumers have voiced anger, confusion and suspicion over company breaches, unwanted sharing of personal information, and collection of data from other entities. A survey right before the new year, seen in Forbes, showed that almost…

Retail Media Networks: The World Beyond Amazon
April 21, 2022 at 12:53 pm

Five years ago, the term “retail media network” (RMN) was synonymous with Amazon.com. Today, the landscape looks much different. Numerous brands, from grocers and pharmacies to pet supply stores and delivery services, now offer retail media networks. Advertisers are starting to shift budgets, but Amazon is still a key player, capturing 45 percent of consumer…

How Nordstrom’s Retail Media Expansion Foretells the Future of Retail Data
April 20, 2022 at 10:35 am

Just one year after launching its Nordstrom Media Network retail media pilot, Nordstrom has announced that it’s expanding the offering. The news reflects an ongoing trend in retail: an increased focus on not only acquiring first-party data, but also using it in smart and innovative ways that demonstrate value to customers. As a cookie-less future…

Part III: Great Expectations: Reaching Your Customers With What They Really Want
March 30, 2022 at 6:14 pm

2021 forever changed how brands and retailers understand consumer journey and demand. With updates to privacy laws that hit many harder than expected, it sent brands (and agencies) scrambling for the best way forward to fill in the gaps. Tapping into the wealth of first- and zero-party data troves brands and retailers have at their…

Why 2022 is the Year of First-Party Marketing for Retailers
March 22, 2022 at 8:35 pm

With the ad industry phasing out cookies and third-party trackers, data and privacy concerns and regulations taking center stage on a global scale, and a plethora of logistical issues like labor shortages and supply chain backups impacting inventory, retail brands have had to completely rethink how they approach marketing. Despite all of these challenges, however,…

Customer Loyalty is Earned Through a Personal Understanding
March 17, 2022 at 10:23 am

It often seems as if retailers will try anything and everything to cultivate brand loyalty. More rewards. Steeper discounts. Lower redemption thresholds. The one constant of loyalty programs is change. Retailers continually analyze programs to determine what’s most effective in building a loyal customer base. New research from Dynata, in a survey commissioned by Redpoint,…