
Customer Data

By all accounts, this yearโs Black Friday was one of the most successful in a long time. Retail sales topped the charts at $9.8 billion, up 7.5 percent from last year. However, retailers shouldnโt pop the celebratory champagne just yet. Even with strong Black Friday and Cyber Monday showings, businesses must pull out all theโฆ
As the purchasing power of Generation Z (Gen Z) continues to rise, it becomes increasingly vital for retailers to understand the nuances of this generation's shopping behavior. To understand their preferences, we surveyed over 1,000 Gen Z individuals (aged 18-29) in the United States and published our research. The insights we've gained have highlighted severalโฆ
Now that Googleโs Privacy Sandbox is officially open, itโs time to explore the implications it holds for the advertising world, especially for retailers. The recent updates to Androidโs privacy guidelines, which restrict tracking across apps for Android devices, mark a pivotal shift in how retailers gather customer data for ad targeting. These guidelines are reshapingโฆ
This holiday season it appears that itโs retailers vs. the behemoth in the room โ Amazon.com. To keep up, retailers must embrace technology and better adapt to ever-evolving consumer behavior changes. Here are three data-packed trends making their mark this holiday season. Customer Experience is the Key to Retention Success Having a strong data strategyโฆ
Back in 2020, when Google announced it would deprecate cookies, a wave of uncertainty transcended on the digital media landscape. Media buyers wondered what impact the loss of cookies would have on their ability to reach high-value audiences, while media sellers mulled over the potential risks to their valuable revenue streams. All advertising verticals acrossโฆ
November and December are the two biggest months of the e-commerce year by a significant margin. Yet while e-commerce holiday sales are projected to grow between 10.3 percent to 12.8 percent vs. the 2022 season, business is still slow. However, by utilizing first-party data to target the right customers at the right time, you canโฆ
To understand the profound impact that generative artificial intelligence is having, and will continue to have, on online shopping, consider this simple question: When buying an article of clothing, which would you prefer โ something off the rack or tailor-made? Undoubtedly, the latter option holds great appeal. This is where the exciting promise of generative AIโฆ
In the ever-evolving world of consumer behavior, economic challenges and cultural moments profoundly impact purchasing trends. These trends provide valuable insights into how consumers respond to various factors, shaping the strategies of companies seeking to meet their evolving needs. Three significant trends, namely, the digital transformation of back-to-school shopping, the evolution of Amazon.com's Prime Day,โฆ
The holiday season isn't just a time of festive cheer and gift-giving; for retailers, it's a gold mine of customer data and a critical period for driving sales. In the era of data privacy and the diminishing power of third-party cookies, first-party data emerges as the superhero of customer engagement and targeted marketing. However, asโฆ
As artificial intelligence tools go mainstream and companies look to harness their full potential, itโs logical for online retailers to integrate the technology into their selling strategies. E-commerce already offers key benefits around data collection, and AIโs capabilities promise to make vendors smarter and more agile in improving their approaches. However, that doesnโt mean thatโฆ