Customer Data
In episode 402 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Austin Leonard, head of sales at Sam's Club MAP, the retail advertising business at the membership-only retail warehouse clubs owned and operated by Walmart, Inc. Leonard discusses his role at Sam's Club (0:55), the launch of real-time intelligently retargeted display advertising via its Memberโฆ
The crucial โGolden Quarterโ holiday season used to start with Black Friday/Cyber Monday. It now starts much sooner as retailers kick off holiday promotions in October. Top D2C brands start even earlier in the year and use their data to prepare for holiday traffic. Beauty brand Glossier started working with automated data movement leader Fivetranโฆ
Current economic factors mean marketers must use their shrinking budgets wisely. Yet brand marketers continue to waste about 25 percent of these precious dollars because theyโre not effectively using the correct data or insights to best understand their customers and unengaged audiences. The Most Prominent Mistakes Marketers Are Making โThe definition of insanity is doingโฆ
It may seem early to think about the retail holiday season, but now is the perfect time to start planning for the busiest time of year. Despite concerns about rising interest rates and inflation, the National Retail Federation (NRF) reports that U.S. retail sales grew 5.3 percent during the 2022 holiday season. Many experts anticipateโฆ
If it seems like retail media is at the top of every retailerโs tech wish list recently, itโs because it is โฆ or at least it should be. As advertising trends shift from in-store to digital, and customers rely more on their smartphones to inform their purchasing decisions, retailers need to focus on tools andโฆ
Personalized customer experience (CX) has become one of the key differentiators for retailers, and todayโs digital-savvy customers expect retailers to provide a seamless CX both offline and online. In fact, 82 percent of customers are even willing to share their personal information for personalized experiences. However, customers have also become conscious of how their dataโฆ
Join us as we discuss three strategies to maximize customer lifetime value, including bringing obsession to micro-experiences.
In this webinar, weโll show the difference between the various types of traffic data.
Change and disruption is rife in retail. Gaining and sustaining a competitive advantage means delivering timely and relevant customer experiences at every touchpoint. In fact, 70 percent of consumers spend more with companies that offer fluid, personalized and seamless customer experiences. Yet despite most retailers being data rich, data strategy mistakes are making them insightโฆ
Modern retail brands need flexibility, scalability, and the ability to tailor solutions to their needs. Thereโs a lot of pressure to exceed customer expectations, expand into new channels and new markets, and grow business, and after several years of COVID-influenced upheaval and facing the headwinds of an uncertain global economy, those pressures are amplified. Out-of-the-boxโฆ