Customer Data

DMPs Are Useless: Why Modern Retailers Abandon Ship and Embrace New Advertising Strategies
July 24, 2023 at 3:53 pm

The retail industry is in the midst of a seismic shift: an era defined by heightened customer privacy concerns, increasing privacy regulations, and the impending demise of third-party cookies. With major platforms like Apple (iOS and Safari) and Firefox leading the charge to abandon cookies, third-party identifiers have dropped 50 percent to 60 percent in…

Want to Understand Shopper Decisions? Context is the Key
July 6, 2023 at 2:57 pm

Did you know that shoppers, on average, consult approximately 18 sources of information before making a purchase? This number varies by product category, but this reality is indicative of the type of environment in which shoppers now operate. Consumers are highly knowledgeable about their choices and have come to expect ongoing innovation in the marketplace.…

5 Ways Customer Data Can Help Retailers Navigate an Economic Downturn
July 6, 2023 at 12:10 pm

The latest figures in the U.S. show that inflation is now slowing down to 4 percent, yet the International Monetary Fund has also stated that the world economy faces “feeble and uneven” growth for the rest of the decade. So, how should businesses adapt? When spending increases, growth is easy. Businesses get to focus on acquisition and celebrate natural…

How Retailers Can Prepare for a Second Wave of Retail Media
May 25, 2023 at 9:12 am

Retail media has inched its way to the top of all retailers’ agendas — and rightfully so. It’s exploding in growth. In fact, retail media is set to reach $61 billion in the United States alone by 2024, and that figure is only expected to increase as the market grows to $160 billion by 2027.…

Privacy Changes Don’t Have to Result in Signal Loss
May 23, 2023 at 7:06 pm

Marketers have long relied heavily on third-party data. However, third-party data is going away due to privacy changes. And this has fed a narrative of signal loss in digital advertising that has often made it seem as if signal loss is the inevitable result of the data privacy movement. But that’s not necessarily the case.…

How Sam's Club is Enhancing Member and Advertiser Experiences With Real-Time Retargeting
May 22, 2023 at 2:51 pm

In episode 402 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Austin Leonard, head of sales at Sam's Club MAP, the retail advertising business at the membership-only retail warehouse clubs owned and operated by Walmart, Inc. Leonard discusses his role at Sam's Club (0:55), the launch of real-time intelligently retargeted display advertising via its Member…

How Glossier Uses Data Year-Round to Win the Golden Quarter
May 17, 2023 at 11:55 am

The crucial “Golden Quarter” holiday season used to start with Black Friday/Cyber Monday. It now starts much sooner as retailers kick off holiday promotions in October. Top D2C brands start even earlier in the year and use their data to prepare for holiday traffic. Beauty brand Glossier started working with automated data movement leader Fivetran…

How Psychographic Data Can Help Brands Understand Advertising Disengagement
May 8, 2023 at 2:57 pm

Current economic factors mean marketers must use their shrinking budgets wisely. Yet brand marketers continue to waste about 25 percent of these precious dollars because they’re not effectively using the correct data or insights to best understand their customers and unengaged audiences. The Most Prominent Mistakes Marketers Are Making “The definition of insanity is doing…

Will Customer Data Make or Break Your Holiday Season?
May 3, 2023 at 11:55 am

It may seem early to think about the retail holiday season, but now is the perfect time to start planning for the busiest time of year. Despite concerns about rising interest rates and inflation, the National Retail Federation (NRF) reports that U.S. retail sales grew 5.3 percent during the 2022 holiday season. Many experts anticipate…

Retail Media: Mistakes and Misconceptions (and How to Avoid Them)
April 27, 2023 at 11:38 am

If it seems like retail media is at the top of every retailer’s tech wish list recently, it’s because it is … or at least it should be. As advertising trends shift from in-store to digital, and customers rely more on their smartphones to inform their purchasing decisions, retailers need to focus on tools and…