Customer Data

4 Ways to Capture Holiday Shoppers Before itโ€™s Too Late
December 18, 2023 at 8:08 am

By all accounts, this yearโ€™s Black Friday was one of the most successful in a long time. Retail sales topped the charts at $9.8 billion, up 7.5 percent from last year. However, retailers shouldnโ€™t pop the celebratory champagne just yet. Even with strong Black Friday and Cyber Monday showings, businesses must pull out all theโ€ฆ

Understanding the Hearts and Minds of Gen Z Shoppers
November 30, 2023 at 4:14 pm

As the purchasing power of Generation Z (Gen Z) continues to rise, it becomes increasingly vital for retailers to understand the nuances of this generation's shopping behavior. To understand their preferences, we surveyed over 1,000 Gen Z individuals (aged 18-29) in the United States and published our research. The insights we've gained have highlighted severalโ€ฆ

How Retailers Can Navigate the Privacy Evolution and Thrive With First-Party Data
November 29, 2023 at 9:23 am

Now that Googleโ€™s Privacy Sandbox is officially open, itโ€™s time to explore the implications it holds for the advertising world, especially for retailers. The recent updates to Androidโ€™s privacy guidelines, which restrict tracking across apps for Android devices, mark a pivotal shift in how retailers gather customer data for ad targeting. These guidelines are reshapingโ€ฆ

3 Trends to Adopt for CX Success This Holiday Season
November 28, 2023 at 6:12 pm

This holiday season it appears that itโ€™s retailers vs. the behemoth in the room โ€” Amazon.com. To keep up, retailers must embrace technology and better adapt to ever-evolving consumer behavior changes. Here are three data-packed trends making their mark this holiday season. Customer Experience is the Key to Retention Success  Having a strong data strategyโ€ฆ

A Shifting Tide for Retail Media Networks and First-Party Data Owners
November 21, 2023 at 9:30 am

Back in 2020, when Google announced it would deprecate cookies, a wave of uncertainty transcended on the digital media landscape. Media buyers wondered what impact the loss of cookies would have on their ability to reach high-value audiences, while media sellers mulled over the potential risks to their valuable revenue streams. All advertising verticals acrossโ€ฆ

Use First-Party Data as Your Competitive Advantage This Holiday Season
November 9, 2023 at 1:06 pm

November and December are the two biggest months of the e-commerce year by a significant margin. Yet while e-commerce holiday sales are projected to grow between 10.3 percent to 12.8 percent vs. the 2022 season, business is still slow. However, by utilizing first-party data to target the right customers at the right time, you canโ€ฆ

The Promise of Perfect โ€˜Fitsโ€™
November 2, 2023 at 9:36 am

To understand the profound impact that generative artificial intelligence is having, and will continue to have, on online shopping, consider this simple question: When buying an article of clothing, which would you prefer โ€” something off the rack or tailor-made? Undoubtedly, the latter option holds great appeal. This is where the exciting promise of generative AIโ€ฆ

The Ripple Effect of Cultural Events on Consumer Behavior
October 30, 2023 at 8:56 am

In the ever-evolving world of consumer behavior, economic challenges and cultural moments profoundly impact purchasing trends. These trends provide valuable insights into how consumers respond to various factors, shaping the strategies of companies seeking to meet their evolving needs. Three significant trends, namely, the digital transformation of back-to-school shopping, the evolution of Amazon.com's Prime Day,โ€ฆ

Harnessing the Power of First-Party Data: Strategies for Holiday Retail Success
October 26, 2023 at 11:15 am

The holiday season isn't just a time of festive cheer and gift-giving; for retailers, it's a gold mine of customer data and a critical period for driving sales. In the era of data privacy and the diminishing power of third-party cookies, first-party data emerges as the superhero of customer engagement and targeted marketing. However, asโ€ฆ

How Online Retailers Can Leverage AI Without Scaring Off Shoppers
October 24, 2023 at 11:59 am

As artificial intelligence tools go mainstream and companies look to harness their full potential, itโ€™s logical for online retailers to integrate the technology into their selling strategies. E-commerce already offers key benefits around data collection, and AIโ€™s capabilities promise to make vendors smarter and more agile in improving their approaches. However, that doesnโ€™t mean thatโ€ฆ