Customer Data

Everyone is unique, so why do many marketing initiatives treat everyone the same? The answer lies with identification. When retailers can’t identify shoppers, they have no choice but to lump them together in one undifferentiated group. Often, the issue is not that a retailer can’t identify site visitors, it's that its approach to identification isn’t…

In recent years, the e-commerce industry has experienced an unprecedented surge, propelling it far into the future. With the industry hurdling projection after projection, the only thing that seemed capable of slowing momentum was merchants’ ability to get products into their customers’ hands fast enough. Today, things are a bit more complicated. A new backdrop…

The rise of commerce (or retail) media and the collapse of the attention economy go hand in hand. Case in point: The 2010s were good to direct-to-consumer (D2C) commerce. Most retailers experienced low customer acquisition costs (CAC) afforded through low-cost social media ads (mostly via Meta products like Facebook and Instagram). At the time, these…

Today’s retail environment demands ultra-relevant customer experiences (CX). Consumer needs change swiftly, inventory moves fast, and trends come and go. By creating content informed by evolving customer data, businesses can drive engagement, differentiate their brands, and deliver exceptional CX that keep customers returning for more. Most retailers aren’t there yet, however. A content gap stands…

The era of the mystery shopper is gone. Today, retailers hungry for competitive data only need a tool to access that information on the web; customer experiences, competitors’ pricing, sales and stock data, etc. Public web data collection is the secret of top e-commerce performers. Your biggest competitor is able to immediately react to your…

The retail industry is in the midst of a seismic shift: an era defined by heightened customer privacy concerns, increasing privacy regulations, and the impending demise of third-party cookies. With major platforms like Apple (iOS and Safari) and Firefox leading the charge to abandon cookies, third-party identifiers have dropped 50 percent to 60 percent in…

Did you know that shoppers, on average, consult approximately 18 sources of information before making a purchase? This number varies by product category, but this reality is indicative of the type of environment in which shoppers now operate. Consumers are highly knowledgeable about their choices and have come to expect ongoing innovation in the marketplace.…

The latest figures in the U.S. show that inflation is now slowing down to 4 percent, yet the International Monetary Fund has also stated that the world economy faces “feeble and uneven” growth for the rest of the decade. So, how should businesses adapt? When spending increases, growth is easy. Businesses get to focus on acquisition and celebrate natural…

Retail media has inched its way to the top of all retailers’ agendas — and rightfully so. It’s exploding in growth. In fact, retail media is set to reach $61 billion in the United States alone by 2024, and that figure is only expected to increase as the market grows to $160 billion by 2027.…

Marketers have long relied heavily on third-party data. However, third-party data is going away due to privacy changes. And this has fed a narrative of signal loss in digital advertising that has often made it seem as if signal loss is the inevitable result of the data privacy movement. But that’s not necessarily the case.…