Customer Data

Understanding Pandemic-Induced Shopping Habits is Key to Driving Post-COVID Sales
April 29, 2021 at 7:14 pm

Before the COVID-19 pandemic, online shopping was already booming. Now, as vaccines become more widely available, storefront owners have a lot to consider when preparing to welcome customers back over the next few months. Especially after living under lockdown for over a year and relying on the likes of Amazon.com for everything from apparel to…

3 Keys to Boosting Insights and E-Commerce Results From Cloud Data
April 28, 2021 at 4:35 pm

The pandemic has clearly been pushing people to conduct more activities online. And with one survey showing that 62 percent of shoppers purchase more online now than they did before COVID-19 hit, this shift is likely to have staying power. To secure the insights needed to drive revenue and remain competitive in an increasingly online…

Set Your Brand Apart With Immersive Customer Experiences
April 20, 2021 at 4:30 pm

Customer experience (CX) was gaining importance as a competitive differentiator well before the pandemic. Now, after a year of retailers and brands pivoting to vie for consumers’ attention and dollars online, there's a new definition of great customer experience — one forged by 2020’s drastic shifts in the way we buy and sell. One result…

The Digital Customer Tipping Point: Brands Pivot From Survive to Thrive
April 14, 2021 at 12:56 pm

COVID-19 forced retailers and restaurants to squeeze years’ worth of digital transformations in the span of a few weeks. As in-store shopping and in-person dining models became untenable in March 2020, retailers and restaurants pivoted to contactless delivery/pickup; buy online, pick up in-store (BOPIS); and mobile and loyalty apps to keep their businesses open. In…

What’s Next for Retail Once the Pandemic is Over?
April 12, 2021 at 4:01 pm

COVID-19 has changed the way retailers do business now and into the future. Today’s consumer essentially has three core demands: make my life easier, make my life better, and make my life more fulfilling. Retailers are responding to these consumer requirements with more urgency in the wake of COVID-19. The pandemic-induced shift to much higher…

How Retailers Can Use Property Data to Stay Ahead of the Curve
April 12, 2021 at 3:19 pm

To say that 2020 was a historic year defined by life-altering challenges and disruption would be an understatement. Businesses across every industry faced, and continue to face, hurdles they’d never imagined. Specifically, changes in consumer behavior in response to the pandemic and resulting economic recession put increased strain on the retail industry. For instance, decreasing…

When Determining the Right Preference and Consent Provider, Know the Differences in Capabilities
April 8, 2021 at 5:34 pm

Thousands of companies today, large and small, are realizing the importance of building trust and giving customers a voice through functions such as customer consent and preference management. Regulations such as GDPR and CCPA, as well as customer backlash related to poor customer experiences, has forced much of this shifting environment for brands today. Why…

Building a Successful Online Retail Company in a Post-Coronavirus World
April 6, 2021 at 4:42 pm

With the COVID-19 pandemic further shifting consumer retail buying habits online, it's more important than ever for companies to utilize tools that help them thrive in an increasingly competitive landscape. According to a recent McKinsey & Company report, “the shift to online retail is real, and much of it will stick.” However, only 60 percent…

eBay, Etsy, Mercari, OfferUp, Poshmark Unite Against Seller Transparency
March 30, 2021 at 7:20 pm

Online marketplaces eBay, Etsy, Mercari, OfferUp, and Poshmark have launched "the Coalition to Protect America's Small Sellers" or the PASS Coalition, in opposition to a federal bill aimed at curtailing sales of fake and stolen goods through online marketplaces, reports Yahoo Finance. The federal bill in question is the bipartisan INFORM Act, which was introduced in…

Customer Experience Gives Way to Personalized Journeys
March 30, 2021 at 4:19 pm

Customer experience has been all the rage in B-to-B marketing, but it’s given way to defined, personalized journeys for win-win scenarios for each consumer. I recently received an email that opened with, “Hi Justin,” and thought, “Maybe this company will do it right.” Unfortunately, the rest of the email was a big disappointment and I…