In episode 391 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Janiece Okpobiri, director of product growth at Stitch Fix, an online personal styling service for men, women and kids. During the interview, Okpobiri provides an overview of the Stitch Fix business (0:52), her current role (2:00), and how the company utilizes data science to improve its customer experience (3:30). She discusses the level of collaboration across the organization to make data-driven merchandising decisions (5:55), and how and why her team is analyzing data daily in real time (8:40)
In addition, Okpobiri discusses how Stitch Fix incorporates social and consumer trends into its apparel offerings (10:25), how the organization cleans data and surfaces trends across departments (11:37), and the business benefits realized from its effective use of data (13:28). Lastly, she shares key findings and highlights from Stitch Fix's 2023 Style Forecast report (16:45).
Janiece Okpobiri is a strong product leader with over a decade of digital product strategy experience. She's currently leading at Stitch Fix as director of product, growth. There, she's working on expanding its product offerings and improving the client experience to keep customers happy and coming back. Before this, she was a senior project manager on the customer and loyalty team at Abercrombie & Fitch. The program she worked on was recognized as one of America's best loyalty programs in 2022 by Newsweek. Prior to that, she spent over four years building innovative products for Hilton. Okpobiri began in 2016 as a senior manager for digital social PM and finished out her time at the company as a senior manager for digital PM, driving digital transformation for the emerging company.