Analytics

Matching the right product with the right customer requires creating and executing a tailored assortment in each location.

With brick-and-mortar retailers struggling from online competition, every point of differentiation helps. Data makes that possible.

Consumers expect shopping experiences to be personalized to their individual needs and preferences every time they interact with a brand. Seventy-three percent of consumers said they prefer to buy from retailers that use personal information to make their shopping experiences more relevant, yet only 3 percent of brick-and-mortar retailers are able to identify their customers. […]

At Micro Kickboard, the distributor of scooters, kickboards and other products used for urban mobility and recreation, we experienced a major website crash during a crucial sale event last year. This issue stirred change throughout the organization and prompted website updates that have had lasting results on customer experience and sales. One of Micro Kickboard’s…

At Micro Kickboard, the distributor of scooters, kickboards and other products used for urban mobility and recreation, we experienced a major website crash during a crucial sale event last year. This issue stirred change throughout the organization and prompted website updates that have had lasting results on customer experience and sales. One of Micro Kickboard’s […]

This webinar will tackle how retailers can use customer data, including location intelligence, to help them make better decisions.

Attendees of this interactive webinar will learn why retailers struggle under the weight of increasing amounts of data.

It’s no secret that the number of people choosing to do their shopping online continues to grow. Convenience and competitive pricing keeps consumers coming back for more, especially to Amazon.com. Over 40 percent of all online sales in 2016 were transacted through Amazon, and its dominance in e-commerce continues to grow. Still, the lion’s share…

It’s no secret that the number of people choosing to do their shopping online continues to grow. Convenience and competitive pricing keeps consumers coming back for more, especially to Amazon.com. Over 40 percent of all online sales in 2016 were transacted through Amazon, and its dominance in e-commerce continues to grow. Still, the lion’s share […]