Q: "When PLAs were free, our company was king. Now that they're paid, we can't figure out how to crack the code and get PLA visibility. Any best practices around getting the most out of PLAs?" — Jackie Eldridge, director of social media and affiliate marketing, DollarDays.com
The ability to better understand customer buying behavior, and then being able to actually use that knowledge to create optimized (i.e., personalized) marketing campaigns, is a key differentiator for retailers in today's hypercompetitive market, particularly when it comes to reaching and communicating with consumers online. With this in mind, Macy's has invested in a predictive analytics solution from SAP. The national department store chain, and specifically its e-commerce operation, Macys.com, deployed SAP's InfiniteInsight solution in the first quarter of 2014.
By 2017, 50 percent of all U.S. retail sales will be omnichannel. Enabling agile commerce is table stakes for your business. But who will drive these initiatives? Research shows that retailers expect the CFO to spearhead e-commerce. So, how will you demonstrate the return on investment of omnichannel fulfillment to your CFO? Sign up for this informative webinar and learn how to gain your CFO's endorsement on implementing industry-leading omnichannel initiatives that blend the best of online technology with offline fulfillment. You'll learn how to:
- leverage intelligent order routing logic;
- optimize your return policies and procedures; and
- prioritize financial sales attribution.
Click here to view this webinar.
Last week while traveling I found myself in line at a Starbucks. The woman behind the counter knew just about every customer's name and, amazingly, what they wanted. For example, she would say, "Hi Stacy! An extra-hot caramel macchiato with soy?" I made that up, but you get the idea; she knew her customers and their preferences. People like that barista are worth their weight in gold in the retail world.
Unless you have a content-first website like The New York Times or a juggernaut of a blog like TechCrunch, people don't come to your site for content. Don't misread that: some of your visitors may well consume some of your content, but most of them don't visit your website with the intention of reading. Nielsen indicates that users have time for about 20 percent of the content on your page, which affirms that the majority of users don't read. Rather, they scan.