Analytics
Whether it’s fraud prevention or facial recognition, retailers have never before faced such a proliferation of technology. Today, retailers must be experts around geo-location, mobile apps, mobile wallets, authentication and a slew of other technology-related tools, not to mention have strategies in place to utilize them correctly. To sort out all of the technology options…
Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!
As I go through the discovery process with prospective SPI customers, there's a moment in almost every engagement when one of the planners or allocators shows their current multitab, multidimension, multipivot table, holographic (OK, I exaggerated on the last point) homegrown Excel spreadsheet. It always impresses. I'm genuinely in awe of the complex usage of…
Go to any retail marketing conference and you’ll probably hear some variation of the following two statements: "We don’t have enough data to make good marketing decisions." "We’re drowning in a sea of too much data and don’t have a way to make it actionable." Every retailer recognizes that profitable customer acquisition, retention and activation require data-driven methodologies. Yet, a recent…
In a previous article, I reviewed inventory management strategies that retailers can implement after the back-to-school (BTS) season to help make room for the holiday product line. Now I'll focus on the opportunities retailers have to incorporate learnings from the BTS shopping cycle into the critical holiday season. BTS activity serves as an excellent testing ground…
Retail industry forecasts that include external economic factors (i.e., leading indicators) are more accurate in signaling future growth, contraction and major shifts in consumer momentum than traditional forecasts that only take historical performance into account. By monitoring these factors and noting changes, retail executives will have better insight with which to make planning decisions. While…
Learn the benefits of selling on multiple marketplaces, the value each marketplace brings to the table and much more.
Having the right customer analytics strategy is essential to retailers achieving their goal — running a profitable business.
Technology allows retailers to collect data — and lots of it. Brands like Warby Parker and Uber have turned industries on their heads by collecting and using data to make better, smarter decisions. “Best practices go out the window when you prove, with data, that they aren't the right practices for you,” explains Avery Cavanah,…
Having digital intelligence and acting upon is only part of the equation. Equally important is measuring the impact of actions taken.