Analytics

Every day and in nearly every retail business across the country, marketers make assumptions about who their customers are. They assume they know where their customers live, what they earn and what their gender is. They make these assumptions based on observations of who has walked in their stores, and maybe even who they wish would…

Find out what major retailers took the pledge to close the gender wage gap; which e-tailer Bed Bath & Beyond just acquired; how Office Depot and Staples are stepping up their back-to-school fight; and how Facebook is entering the brick-and-mortar space.

The ability to collect and harness data is a key opportunity for retailers that want to truly enable a consumer-centric supply chain. According to a recent Boston Retail Partners study, 62 percent of retailers named customer identification and personalization of customer experience among their top three customer engagement priorities, more than any other initiative. However,…

Retail is intensely competitive. You either need to go really big or find a niche where your service, quality, convenience or personal touch are more appealing to some people than going to Amazon.com, Wal-Mart, Home Depot or some other take-your-pick competitor with crushing economies of scale. However, there’s a new problem with this. In their…

Getting omnichannel “right” is not as easy as it seems. Despite making significant progress, retailers are still leaving money on the table. Here are the top five mistakes that prevent retailers from improving their long-term ROI.

Everyone knows big data. Everyone talks about big data. But you, as the e-commerce hero in this story, know that big data can be intimidating. It probably lives in various formats in multiple places across the organization, and trying to find meaningful pieces of intelligence seems virtually impossible. Rather than trying to solve the big data problem all at once, you know the real weapon at your disposal is rich data, or more precisely, product data.

Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.

If you had a dime for each time you’ve been told you need to reach the omnichannel customer, you’d have at least $20. I think I’m up to $45.90. This relentless, finger-wagging nag isn’t unjustified. The always-on availability of cheap, high-speed internet connections and the warp-speed evolution of mobile devices has created a consumer that…

On Tuesday, Total Retail hosted the webinar “Unlock the Secret to Knowing What Your Customers Are Going to Do Next,” featuring Todd Werden, vice president of Boston Retail Partners; and Arthur Viente, program director, e-commerce strategy at IBM Commerce. (If you missed this webinar, you can listen to it in its entirety on-demand.) Before you…