Analytics

The world’s leading retailers understand the promise of big data and analytics. They know competitors are finding insights and making advances, and many have seen their own pilot projects deliver measurable gains in marketing efficiency, sales or margins. Data-driven insights can create value across a business, helping managers tailor assortments at the store level, simultaneously…

Competition is one of the biggest motivators for online retailers, especially as e-commerce sales keep climbing. Regardless of whether another company offers the exact same products you do, there are hundreds of thousands of other companies competing for your target market’s attention and money as well as training your customers on what to expect. That’s…

Whether you’re a store manager, regional chief or vice president, your time and resources are limited. Like many in retail, you look to the bottom of ranking lists to determine how to allocate your time and those resources. After all, poor performers obviously need a hand, right? The traditional response to the question of resource…

This spring, Target made the strategic decision to integrate clothing designer Lilly Pulitzer into its array of product offerings. Within half an hour, the preppy, chic floral prints were completely sold out — signifying both success and opportunity. Before its collaboration with Lily Pulitzer, it can be assumed that Target researched its audience, understanding that…

This webinar shows how to set up a successful trigger-based email marketing campaign to generate more revenue and greater profit.

When I post an article anywhere as part of my content marketing strategy, I need to know how it's performing so I can improve my writing and, hopefully, improve lead generation for my marketing consulting practice. So I was pleasantly surprised yesterday morning when I found a new button on each of my LinkedIn Pulse posts allowing me to track my results!

Speakers discuss why print still works, how it can be integrated into a multichannel marketing mix, and the future of catalogs.

A panel of retail and mobile experts will discuss how to determine the best mobile strategy for your brand.

Hear how BuildDirect used growth hacking, specifically conversion optimization, to increase revenues by more than $1 Million per month.

Approximately $4 billion worth of merchandise will be abandoned in online shopping carts this year, according to a recent Business Insider Intelligence report. Sears Hometown and Outlet Stores (SHOS), a seller of home appliances, hardware and tools, is recouping some of those lost sales by letting customers bid on how much they're willing to pay for an item.