Analytics

Understanding the ‘Decision Funnel’ Using Unstructured Data
June 2, 2017 at 9:38 am

As recent store closures by popular brands such as bebe and Payless attest, without a better understanding of data, retailers risk losing touch with their market. Retailers of all sizes can gather data via the millions of customer interactions that occur through the in-store experience or online via websites and apps. Beyond that, companies can…

The State of Online Retail Performance
May 23, 2017 at 1:41 pm

As recent store closures by popular brands such as bebe and Payless attest, without a better understanding of data, retailers risk losing touch with their market. Retailers of all sizes can gather data via the millions of customer interactions that occur through the in-store experience or online via websites and apps. Beyond that, companies can […]

How Analytics Fuels These 3 Retail Trends
March 29, 2017 at 10:34 am

Experts from every corner of the retail industry descended on Las Vegas for the Shoptalk conference earlier this month, all with one ultimate goal: find ways to better connect with customers. Though where to begin in achieving that goal is less clear, especially when effective strategies are informed by all sorts of disciplines — e.g., psychology,…

Don’t Forget Customers in the Website Redesign Process
January 31, 2017 at 10:20 am

I love the website redesign process. It’s an electric experience and an optimistic sign of good times. Failing digital businesses, I’ve learned, generally do not undertake ambitious redesigns. Unfortunately, not nearly enough companies take their customers’ point-of-views into account when it comes to design. The most common reason I hear: “We’ll bring in customer experience…