Analytics

Technology allows retailers to collect data — and lots of it. Brands like Warby Parker and Uber have turned industries on their heads by collecting and using data to make better, smarter decisions. “Best practices go out the window when you prove, with data, that they aren't the right practices for you,” explains Avery Cavanah,…

Having digital intelligence and acting upon is only part of the equation. Equally important is measuring the impact of actions taken.

Danny Sullivan, founding editor of Marketing Land and Search Engine Land, recently tweeted a picture of an old Web Trends CD. Web Trends is the precursor to Google Analytics, and Danny marveled at the old software and its outdated physical disc delivery method. Danny’s nostalgia serves as a good reminder of how far we’ve come in digital marketing in terms of the scope and breadth of data now available to the modern marketer. From web to social to search and beyond, the data and its uses are limited only by the imagination.

A brand’s ability to optimize customer experiences based on data is a true differentiator in today’s competitive retail landscape.

The pace of business is accelerating. In 1860, the first westbound pony express trip left St. Joseph, Missouri for San Francisco and arrived 10 days later. Quite a feat, but this morning my email inbox filled faster than I could open messages. Or, even if the pace of business remains relatively steady, certainly the pace…

Every e-tailer fears its website going down, however, a website that’s been reduced to a snail’s pace because of a high volume of traffic can almost be more damaging. Today’s always-on consumers expect lightning-fast connections and load times, as if everyone can deliver the same user experience as Netflix. In fact, a study from Kissmetrics…

Join us for this interactive webinar to learn the steps necessary to become a data-driven organization.

Was it 2011 or 2012 when we saw the advent of big data? Suddenly everyone was talking about the data explosion and predictive analytics. Every industry was jumping onto the bandwagon, including retail. It started innocuously enough with A/B testing, data gathering and funnel mapping, but it didn’t stop there. The new-age, number-crunching, stat-spewing marketers…

Big data-driven technology will continue to transform business processes in 2016 and beyond. For web-only and e-commerce marketing and management teams, the growing challenge is how to properly leverage all of the available data. The sheer volume of information can be overwhelming and creates a bit of a quandary where the data can improve efficiency…

Every day and in nearly every retail business across the country, marketers make assumptions about who their customers are. They assume they know where their customers live, what they earn and what their gender is. They make these assumptions based on observations of who has walked in their stores, and maybe even who they wish would…