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Hi. My name is Melissa, and I like to play online marketing games.
There, I said it. As a jaded journalist, I thought the whole concept of online marketing games was silly. I mean, it's obvious what marketers are trying to do here, right? Get you captivated by an online game and then, when you're sucked in so deep, try to sell you something you don't need or that's too expensive. Oh, and they also may make it hard to get out.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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