Check it Out: Old Navy Site Plays to Win

But a recent visit to OldNavyWeekly.com changed my mind. The one-page microsite that was launched in late February presents the retailer's paper-based weekly circular in digital format. It's also part of Old Navy's latest marketing campaign featuring the "Supermodelquins," a family of 12 custom-made mannequins. And it encourages visitors to play various games on the site to redeem coupons offering discounts on Old Navy products. Games include matching supermodelquin body parts, dunking a supermodelquin family with a water pail and shaking a coconut out of a tree, then trying to click on it as it rolls away. Coupons range from 10 percent or 15 percent off purchases to some limited offers that go up to $75 off a $100 purchase.