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Another Good Move
The splash page also suggested I enter my name and email address to receive a weekly coupon, and that I share a coupon of a different value with a Facebook friend. Good move.
It appears I'm not the only one getting hooked. The microsite had 668,000 unique visitors in May, according to online measurement firm comScore. In addition, users are spending a lot of time on the site, as I did. In fact, consumers stayed on the site an average of three minutes in March, but that increased to 5.2 minutes in April and 5.8 minutes in May.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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