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I recently played a game that directed visitors to click around the site to trigger a hidden coupon. After about 10 minutes clicking around in search of the coupon, I finally triggered it. Success! A large orange splash page appeared that offered me 15 percent off an online purchase, which is a great offer since I'm a regular Old Navy customer. The coupon was valid for 14 days. Along the way I also learned a lot about Old Navy's discounted merchandise. It was addictive but also useful, and Old Navy made it fun for me.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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