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Playing on the brand's tradition of fun and value, the games are intended to better engage Old Navy's target customer — young moms on a budget shopping for themselves and their families — as well as drive traffic to its stores, says Catherine Rhoades, a spokesperson for the retailer. She points out that the company's been pleased with response to the microsite, and the conversation around the coupons has been better than anticipated.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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