Preparing Your Business for the Most Wonderful (Marketing) Time of the Year
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Will Devlin
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The holidays seem to sneak up on most of us, teeming with long lists of things to do and too little time. To add to the pressure, marketers know that the holidays are integral for the success of most retailers’ fiscal year. In fact, the National Retail Federation estimates that holiday sales can represent anywhere between 20 percent to 40 percent of a retailer's annual sales. To ease the tension and face the holiday season prepared, your 2013 holiday planning should already be underway.
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Will Devlin
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