Preparing Your Business for the Most Wonderful (Marketing) Time of the Year
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Will Devlin
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4. Bundle products and create gift sets. Inventory planning should typically happen five months to six months in advance of the holiday season. It's a great time to identify top-performing products and bundle customer favorites into gift packages that cover various price points. "At Vapour, for example, we handpick some of our customers’ favorite products and bundle them together into beautiful gift boxes ready for giving. This way, customers can discover new favorites or share the products with friends and loved ones. The price points tend to be under $50 and over $100, making it easy to shop and give during this busy time of year," says Boinis.
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Will Devlin
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