Preparing Your Business for the Most Wonderful (Marketing) Time of the Year
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Will Devlin
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3. Align your promotions across channels. Don't allow your web promotions to undercut or compete with your in-store promos, and vice versa. Make sure you're aware of your activity and content across all consumer touchpoints so your company's messaging and pricing are consistent. That's not to say you can't have "web-only specials" or exclusive discounts by channel, but your overall message should be consistent so consumers aren't confused. Having a master promotions calendar and weekly team meetings will help keep all your elves informed.
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- Companies:
- Amazon.com
Will Devlin
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