Preparing Your Business for the Most Wonderful (Marketing) Time of the Year
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Will Devlin
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5. Measure and adjust. Throughout the holiday season, adjust product placements and pricing daily until you've achieved optimal sales. The holiday season certainly isn't the time to have a "set it and forget it" mentality; adapt and tweak on a constant basis so you're getting the most out of the increased traffic. If you have the tools available, run multivariate tests on your website creative, email campaigns and even online advertisements as the season ramps up. Then you'll be able to make informed decisions during peak times based on those results.
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Will Devlin
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