Are you doing everything you can to convert visitors into buyers on your e-commerce site? While there are dozens of ways to improve your user experience, below are a few suggestions that will have the greatest impact on your online business — from customer experience through to conversion:
The holidays seem to sneak up on most of us, teeming with long lists of things to do and too little time. To add to the pressure, marketers know that the holidays are integral for the success of most retailers’ fiscal year. In fact, the National Retail Federation estimates that holiday sales can represent anywhere between 20 percent to 40 percent of a retailer's annual sales. To ease the tension and face the holiday season prepared, your 2013 holiday planning should already be underway.
We live in a day and age when browsing the web is no longer an anonymous activity. In addition to all of the "+1's" and "Likes" we leave in our digital wake, we're also the recipients of retargeting (or remarketing) advertisements and emails. We've all experienced retargeting by now.