Preparing Your Business for the Most Wonderful (Marketing) Time of the Year

Whether you conduct business online, in-store or both, now is the time to map out your marketing and promotional plan for the upcoming holiday season. Here are the top four best practices to ensure you're prepared for the most wonderful (marketing) time of the year:

1. Review historical data. Take a look at the performance of promotions on key days from previous seasons. Days that are highest value during the holidays typically include: