Preparing Your Business for the Most Wonderful (Marketing) Time of the Year
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Will Devlin
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- Black Friday (Nov. 29);
- Cyber Monday (Dec. 2);
- Green Monday (Dec. 9);
- National Free Shipping Day (Dec. 16)
- Christmas Eve (Dec. 24); and
- the day After Christmas (Dec. 26).
Make sure you understand what's worked well in the past, what hasn't and why. For Vapour, it's four-day sale works best. "Our four-day sale allows for us to benefit from social sharing and also reduces confusion for customers," says co-founder Krysia Boinis. In addition, retailers should use this historical information to ensure that this year's master holiday promotions calendar will be even more effective than last year's.
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- Companies:
- Amazon.com
Will Devlin
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