Preparing Your Business for the Most Wonderful (Marketing) Time of the Year
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Will Devlin
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2. Draft a master marketing calendar. I recommend creating a cross-channel calendar starting now and extending through the holiday months with key dates for promotions, product launches and category discounts. Identifying winning holiday products is a key component to successfully marketing top gifts and having a profitable holiday season. This calendar can include in-store promotions, catalog sales, website sales and other important/integral events for your business. Capturing all channels on one master calendar will help create consistent messaging and ensure that you're maximizing your marketing efforts.
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Will Devlin
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