What You Should Know About Using Lists
Circulation Planning: Part 2.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Actually, the higher the duplicate percentage, the greater chance the list will work for your offer. If the retention rate is significantly higher, the list probably doesn’t have a synergistic base to your continuations. It’s less likely to perform as well for your offer.
The exception is if you’re testing out of category. In this case, the percentage lost in the merge will most likely be low. With out-of-category lists, what you net out of the merge isn’t a significant indicator of the potential performance of the list.
0 Comments
View Comments
- Companies:
- Lett Direct Inc.
Related Content
Comments