What You Should Know About Using Lists

Understand sporadic performance. If it appears that a list is working only sporadically, try to look for a few patterns. It could be that your offer isn’t appealing to a particular list only at certain times of the year. Or it may be that the customers the list owner brings onto the file don’t, at times, find your offer of interest. Either way, if you see a pattern, you can limit when you mail the file to help ensure success.