What You Should Know About Using Lists
Circulation Planning: Part 2.
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Watch exchange balances. If you’re in a highly competitive market, this step is essential. Often your best lists won’t let you use their files if the exchange balance is out of line. Be your own monitor in this case, so you don’t get caught short on names (particularly good names) unexpectedly.
Keep relationships open. It’s always favorable to have a good relationship with the list owners you work with and who are important to you. Sometimes this happens directly, or sometimes your list broker or list manager is your representative. Conferences are a good place to get this started.
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- Companies:
- Lett Direct Inc.
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