What You Should Know About Using Lists
Circulation Planning: Part 2.
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Find out how the file “nets out” in the merge. If you’re mailing a list in your own product category, you can expect to net out of the merge at a similar rate to those lists you use on a continuing basis. In other words, the percentage of names you lose in the merge (gross names ordered vs. net names out of the merge) should be similar to lists you’ve already used successfully.
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- Companies:
- Lett Direct Inc.
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