What You Should Know About Using Lists
Circulation Planning: Part 2.
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If the 0-to-6-month file size is greater than 50 percent of its total 12-month buyer file, the list owner is actively prospecting and adding new names to the housefile. This should be a top consideration when deciding which lists to test, because it means the file is fresh and full of active mail-order catalog buyers. This also is important when planning list continuations; you want to target outside lists that are prospecting and growing themselves.
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- Companies:
- Lett Direct Inc.
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