What You Should Know About Using Lists
Circulation Planning: Part 2.
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New Catalogs
If you’re starting a new catalog or spinning off a new title, here are some important considerations:
Get counts on competitive mailers to see how much your potential core lists will contribute to your mail plan. Is the available universe large enough to build your business?
Talk to a seasoned list broker. Look for one who has experience in your specific market. He or she will help you prepare for the unexpected and will save you time and money in the end.
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- Companies:
- Lett Direct Inc.
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