What You Should Know About Using Lists
Circulation Planning: Part 2.
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Use zip models. Zip models can be used to improve perform-ance. A good use for zip models is when selecting lower-performing segments of a file (deeper selections) or when using a large file that performs marginally.
Continually re-evaluate selects on list continuations. If you have mailings that typically are lower-performers, consider mailing a tighter select from your list continuations rather than taking fewer names from the same select.
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