What You Should Know About Using Lists
Circulation Planning: Part 2.
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For example, if you normally select a $50+ three-month buyer, try using a $75+ two-month buyer select. This often will counteract the lower performance of the mailing.
Understand your demographics and customer base. Don’t try to use your list selection to change your customer base. You can’t appeal to a different audience without changing your merchandising, and you shouldn’t abandon your existing customer base. In other words, you won’t appeal to a younger
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- Companies:
- Lett Direct Inc.
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