What You Should Know About Using Lists

Find out what other mailers are using the list. Knowing this will give you an idea of how the list works for other mailers in your market (be sure your broker tells you only the names of the catalog firms that are using the list on a continuing basis). You also can request usage on your continuations to develop your own new test ideas. But list usage doesn’t always mean the usage is both ways. You still must consider all factors when deciding to test a particular list for the first time.