What You Should Know About Using Lists
Circulation Planning: Part 2.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Tactics to Try
Test lists that are out of category. To expand your prospecting universe, find lists that work for your offer but aren’t in your particular product category. Although the success rate is lower than testing lists in your particular category, when you find a list that works, it opens a new universe of prospect names for you to use. This is a key consideration if you want to grow your business beyond the normal limits of your primary market. Testing out of category also can provide insight for other product categories into which you may want to expand.
0 Comments
View Comments
- Companies:
- Lett Direct Inc.
Related Content
Comments