Branching Out: Successful Spin-off Titles Expand Coldwater Creek’s Brand Territory

The successful addition of more home furnishings to Northcountry proved this product line could stand on its own. The Bed & Bath spin-off rolled out in August 1998, and almost one year later, management has repositioned the title as Coldwater Creek Home. The first mailing dropped in July. Future campaigns for the Home book will add furniture to the current mix of linens, accent pieces and floor coverings, etc.